The global firm that helps talent acquisition recruiter leaders in transforming the talent experience via services and software, Symphony Talent has rolled out 3 new advancements to its programmatic recruitment advertising solution, SmashFlyX. The new enhancements are, a global ad hoc job posting, CTV (Connected TV) advertising, and auto campaigning based on goals for the purpose of increasing efficiency of ad management as well as broadening the brand awareness of the employer in mediums that are video-based.
The U.S. Labor Department reported recently that 31.8 million were out there to claim unemployment insurance, amidst the Coronavirus pandemic crisis, which makes it around 1 in 5 workers. A recent study also found out that 75 percent of its respondents were consuming more streaming content than they were before the COVID-19 pandemic, due to the fact that more people are now sheltering at home and working remotely.
Roopesh Nair, the CEO of Symphony Talent stated the organizations are presented with an exceptional opportunity to make sure that the job seekers are aware and know about the roles and positions that they are recruiting for, along with the positions that might open up in the near future. Firms can still develop and build on their pipelines for talent acquisition and engagement with potential candidates amidst this period of uncertainty.
Sean Quigley, the vice president of product at Symphony Talent stated that the firm sees a lot of companies spending a great deal of time as well as resources on advertising, but without insights. The goal of this solution is to add unique features consistently that make this platform automated, limitless, and more intelligent so that the stress is removed from recruitment advertising.
ABOUT THE AUTHOR
Chandrima is a Content management executive with a flair for creating high quality content irrespective of genre. She believes in crafting stories irrespective of genre and bringing them to a creative form. Prior to working for MartechCube she was a Business Analyst with Capgemini.