Keep Company, an employer-offered benefit that helps prevent burnout and attrition of working parents and caregivers, announced a successful fundraising round of $1.4 million with participation from Techstars, Idea Fund Partners, VEST Her Ventures, 100KM, Pixel Perfect Ventures, and TEDCO. Keep Company has raised over $2 million to date and has been recognized by Technical.ly and Washington Business Journal as a startup on the rise.
The investment enabled Keep Company’s expansion of its executive team with the hire of new chief technology officer, Zvi Band. A well-known entrepreneur in the D.C. region, Band founded Contactually, a CRM platform for the real estate industry, and sold it to Compass in 2019.
“Bringing people together has always been at the forefront of my work and I am honored to join a team deeply committed to addressing one of the biggest challenges parents and caregivers face today,” said Zvi Band, chief technology officer at Keep Company. “Keep Company is a true benefit to both the employers that offer it and the employees who experience it. The program does good and is a measurably good investment for companies.”
“The loneliness epidemic isn’t going anywhere and we’re encouraged that more companies are addressing the need to care for the substantial majority of the workforce that takes care of someone at home,” said Adrienne Prentice, co-founder and chief executive officer of Keep Company. “At Keep Company, we’re seeing the impact of our solution on individual employees and the firms at large. The funds from this round will enable us to serve more people with better technology.”
With Band’s technical expertise, Keep Company is launching three new products, including a Care Census, which allows employers to quantify the number of working parents and caregivers on staff anonymously so the company can better support them before they burn out. Keep Company received a patent on their underlying gathering technology earlier this year.
“We invest in women-led companies building the trillion-dollar infrastructure needed to support the future of work, women’s labor participation and economic mobility. I’m incredibly proud to support Keep Company as Claudia and Adrienne’s mission of keeping women and caregivers in the workforce perfectly dovetails with our own,” said Erika Lucas, founder and general partner, VEST Her Ventures. “The social-emotional skills and support Keep Company provides play a crucial role in retaining top-performing talent at the height of their careers.”
“Keep Company is tapping into a huge market of organizations wanting to provide caregiver support,” said Techstars CEO Maelle Gavet. “Over 7 of 10 employees are parents and caregivers, and Keep Company is primed to reinvent the way companies engage with, support and retain their people. With the addition of Zvi, whom I’ve known for years, to the executive team, Keep Company is reinforcing its status as a leader in this category.”
Employers face a greater challenge today to retain top talent and Keep Company focuses on the 73% of the workforce that are working parents and caregivers. By harnessing data and direct employee feedback, Keep Company provides valuable insights to employers, allowing them to better understand and care for their employees. Keep Company has successfully worked with hundreds of employees across professional services, helping them to communicate more effectively, build better boundaries, and connect with others doing the same. Keep Company members resign from their jobs at a rate five times less than the industry average.
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