SitusAMC Acquires Baseline Analytics, LLC

SitusAMC, the industry leader in forward mortgage servicing right analytics, pricing, and brokerage purchases industry leader in reverse mortgage space

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SitusAMC, Inc. (“SitusAMC”) has acquired Baseline Analytics, LLC (“Baseline” or “Baseline Reverse”), building upon its already leading industry position in the analytics and valuation of mortgage service right (“MSR”) assets. Baseline’s service offering will join SitusAMC’s Analytics, Pricing, and Brokerage segment (“SitusAMC APB”; formerly Mountainview Financial Solutions); talent management strategy Baseline’s technologies will join SitusAMC’s TechEssential, LLC (“TechEssential”) subsidiary umbrella.

Baseline provides third party pricing and analytics on approximately $38B of underlying mortgage unpaid principal balance on a daily, monthly or quarterly basis adding to the approximate $6T of underlying mortgages and 15 million plus mortgage loans currently being analyzed and priced at SitusAMC.

“The purchase of Baseline further highlights our commitment to providing innovative solutions to our clients,” said SitusAMC CEO Michael Franco. “Baseline, through a combination of leading technologies, services and deep industry expertise, has become the benchmark for reverse mortgage analytics and valuation solutions, and is an excellent addition to our industry leading forward mortgage MSR offering.”

“Baseline’s SureLock,, Endorsement Data, and Loan Vectors technology solutions add to the broad array of third party licensed software and data solutions under the TechEssential umbrella, including systems of record for the custodial and warehouse space (MBMS’ emBTRUST and ProMerit), conduit management (The Rate Lock System), document management (DocAcuity), and optical character recognition (“Acuity”) systems,” said Chris Consoli, SitusAMC’s Chief Technology Officer.

“SitusAMC was an ideal fit for Baseline given their existing market presence in the MSR space and shared focus in technology innovation,” said Baseline co-founder Dan Ribler. “We are excited to begin the next chapter at SitusAMC as we continue creating and providing differentiated solutions to the industry.”


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