SilkRoad Technology, the world-class talent acquisition leader, announced today the addition of person-to-person texting and SMS notifications in its RedCarpet Onboarding solution and On-demand Talent Campaigns (OTC) at its annual user conference, Connections. These powerful capabilities will enable organizations to source, attract, convert, engage and retain talent amidst the most dynamic talent economy in recent memory.

The person-to-person texting capabilities and SMS notifications within SilkRoad Onboarding will allow clients to easily communicate with candidates and new hires to speed up time to offer and acceptance, welcome them to their organization and continuously engage them during their first year. Text notifications allow clients to prevent critical tasks from being lost in emails while delivering consumer-like experiences on new hires’ devices of choice.

On-demand Talent Campaigns are a new take on recruitment marketing that enables clients to launch customized, branded outreach campaigns in 30 days to drive engagement and interest in open positions without having to implement technology or train users. Clients can now leverage SilkRoad’s dedicated team of domain experts and professional services to engage and re-engage passive talent pools based on inflection points or targeted campaigns. This will equip clients to attract talent for hard-to-fill roles and from underrepresented groups, enabling them to meet their diversity, equity and inclusion goals.

“The addition of texting and On-demand Talent Campaigns will help clients to improve engagement and retention of critical, in-demand talent,” said Robert Tsao, Chief Executive Officer of SilkRoad Technology. “Optimizing sourcing strategies with targeted campaigns and delivering intentionally designed onboarding experiences with enhanced communication gives organizations a new level of agility and precision to navigate the talent economy both now and in the future, while ultimately driving better retention rates through a new hire’s first year and beyond.”

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