BeneMoney, a wholly-owned subsidiary of Sunrise Banks, has announced the hiring of Brian Tordsen as its first Division President.
BeneMoney, based in Sioux Falls, is a financial benefit program that allows employees to access small short-term loans through their employer without a credit check. The goal is to help employees avoid predatory payday lenders and to support their overall financial well-being.
As Division President, Tordsen will be tasked with building BeneMoney’s brand and reputation, leadership team and strategic goals. This includes identifying new revenue and market opportunities, connecting with new and existing customers, driving accountability, and setting up BeneMoney teams for growth and success.
“This is an exciting new phase for BeneMoney, and I know Brian will do great things as its first President,” says Tyler Seydel, Chief Fintech Officer at Sunrise Banks. “He has the experience and vision necessary to lead this organization and support more customers who want to improve their financial wellness.”
“I am excited to be taking on this new role with BeneMoney,” says Tordsen. “I look forward to working with the team to strengthen the program and its reach in a practical, sustainable way.”
