Taligence, a premier executive search firm specializing in senior marketing hires, has once again partnered with Aspen Technology Labs, a global leader in labour market intelligence, to release the Q2 2025 U.S. Marketing Jobs Report. The report draws on a detailed analysis of over 83,000 marketing job listings (client-side, non-agency), offering a close-up view of how the U.S. marketing talent landscape is evolving amid macroeconomic headwinds.
After a heady Q1, the marketing job market cooled modestly in Q2, with total job volumes down 6.7% quarter-over-quarter. Job postings stayed open longer, hiring speed slowed, and early-career opportunities declined. But beneath the surface, strategic hiring momentum continued, particularly at the C-suite and VP level, and across high-performing disciplines like Product Marketing and Growth Marketing.
Key Findings from the Q2 2025 Report
- Market Correction, Not Collapse
- Total active listings in Q2: 83,754 (-6.7% QoQ)
- New job postings: 51,240 (-13.2% QoQ)
- Employers posting marketing jobs: 22,696
- Quarter-end listings (June 30, 2025): 33,678 (-6.6% QoQ, +0.7% YoY)
- Senior-Level Hiring Holds Firm
- Director-level and above roles: 10,372 (-2.2% QoQ)
- New senior job listings: 6,388 (-5.3% QoQ)
- Senior marketing roles at quarter-end: 4,327 (-2.7% QoQ, +5.4% YoY)
- Job Level Dynamics
- C-level jobs: +34.8% YoY
- VP/Sr. Director/Group Director: +17% YoY
- Entry-level roles: -15.1% QoQ, -6.7% YoY
- Discipline Winners and Losers
- Gaining roles:
- Product Marketing: +9.8% YoY
- Growth Marketing: +8.9% YoY
- Field Marketing: +5.5% YoY
- Media: +4.1% YoY
- Declining roles:
- Partner & Channel Marketing: -12.1% YoY
- Comms & PR: -11% YoY
- Digital Marketing: -3.2% YoY
- Highest Median Pay: Product Marketing ($160,004)
- Gaining roles:
- Hiring Takes Longer
- Average posting lifetime (days a job stays on the market): 34 days (+5 days YoY, +3 days from Q1)
- Salary Transparency Jumps
- 51.9% of marketing job listings now disclose pay (+8.5 percentage points YoY)
- Remote Work Stabilizes
- 14.3% of jobs are remote (-0.7 percentage points YoY)
- State-Level Shifts
- Top hiring states: CA, NY, TX, FL, IL, GA, NJ, MA, PA, WA
- Virginia fell out of the top 10 (jobs declined -12.4% YoY)
- Growth states: TX (+9.2% YoY), NY (+6.1% YoY), FL (+3.9% YoY)
- Declining: MA (-8.9% YoY), GA (-8.2% YoY), PA (-6.7% YoY)
- Biggest salary gains: MA (+21.5% YoY), WA (+15.8% YoY), IL (+13.3% YoY)
- Largest salary drops: NJ (−18.2% YoY), GA (−12.9% YoY)
- City-Level Standouts
- Top hiring cities: NYC, SF, LA, Chicago, Atlanta, Austin, Boston, Seattle, Dallas, Houston
- Growth: SF (+24.6% YoY), Austin (+15.2% YoY), Dallas (+10.6% YoY)
- Decline: Houston (−10.5% YoY), Atlanta (−5.7% YoY), Chicago (−5.5% YoY)
- Salary growth leaders: Seattle (+26.1% YoY), Boston (+12.6% YoY), SF (+10.7% YoY)
- Seattle is emerging as a standout for both job creation and pay increases.
For the full report, visit the Taligence website at:
https://www.taligence.net/job-reports/2025-q2
“Despite a very noisy macro environment, the whispers of a collapsing job market for senior marketing talents are greatly exaggerated,” said Michael Wright, CEO of Taligence. “While entry-level hiring has cooled, demand for senior marketers remains remarkably strong. Companies are pulling back on volume but doubling down on impact, especially in roles tied to growth, product, and long-term positioning.”
“In Q2, we saw the marketing job market tighten overall, with fewer postings and slower hiring. Yet, beneath that softness, a strong trend emerged: demand for executive and specialized talent is rising. C–suite postings jumped nearly 35% year-over-year, and Product and Growth Marketing remained top earners. This shift reflects a more strategic hiring mindset, companies are prioritizing leadership and expertise that can drive measurable impact,” said Michael Woodrow, President of Aspen Technology Labs, Inc.
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