Zenovate, a leader in corporate wellness services since 2010, announced the kick-off of its radical #unEAP initiative. This includes an unheard-of pricing model rewarding high utilization, eliminating the middle man for direct access to support, innovative employee engagement strategies, and real-time access to data. This is in stark contrast to how exactly employee assistance programs (EAPs) work.
Traditional EAP providers utilize capitated pricing models, charging per employee per month (PEPM). This makes an acute conflict of interest between the provider and the organization they serve. Providers make more money the fewer services are utilized, driving them to keep using low, resulting in the abysmal average utilization of only 4.5%.
This all begun when Zenovate couldn’t get their previous EAP to give them access to their data. They were paying for something their team didn’t know they offered, they knew it wasn’t getting utilized, and they couldn’t even see how it was performing., said Amelia Wilcox, CEO of Zenovate. He further added that “It was very frustrating. We needed a better solution, but it didn’t exist until now. We are perfectly poised to be that solution and take on this industry, it’s essentially begging us to come in and shake things up.”
With the approach of Zenovate, employers only pay for services actually utilized, while earning discounts from high utilization with consistent monthly fees for easy budgeting. Also, unlike traditional EAPs, Zenovate takes the responsibility of engagement off the plate of HR, aligned with the client to enhance utilization for the first time in history.
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ABOUT THE AUTHOR
Aashish Yadav
Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.
