Edenred Capital invests in 5Mins AI, the “TikTok-style” learning platform
The Edenred Group has invested in 5Mins AI, via Edenred Capital, its venture capital arm. 5Mins AI is a gamified learning platform reinventing employee upskilling through a “TikTok-style” mobile-led experience. Edenred Capital invested in this seed round alongside AlbionVC. This investment aims to drive 5Mins AI’s product development and expand its global customer base.
5Mins AI is a UK-based company founded in 2021, providing short-form learning for companies via a mobile app that delivers personalised, micro-sized videos in TikTok format, promoting continuous learning.
The platform features 15,000+ bite-sized lessons from 150+ educators and coaches worldwide covering 100+ essential technical and power skills for the workplace. Since going to market in March 2022, more than 100,000+ lessons have been watched on the platform and 5Mins AI’s annual recurring revenue has grown 20x.
Edenred Capital has a track record in corporate learning, having already invested in Fuse Universal, a training platform specializing in user generated content to large companies.
Philippe Dufour, co-founder and Managing Partner of Edenred Capital, says: “For more than 10 years, Edenred Capital continues its long term goal of supporting entrepreuneurial teams that are delivering first class solutions in the B2B2E market. 5Mins AI provides a journey towards short-form, gamified and more efficient corporate learning. Workplace learning has evolved to become a must–have to help businesses drive innovation while improving employee attraction and retention. We are convinced that 5Mins AI is well-positionned to conquer this promising, yet underpenetrated market, thanks to a top-notch technology platform and an experienced team.”
Saurav Chopra, founder and CEO of 5Mins AI, says: “We are delighted to have Edenred Capital as an investor and are looking forward to collaborating with Edenred to open new geographies and enhance our value proposition.”
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