Confirm posts Award-Winning Growth Year, Highlighting ONA Success

The company’s record-breaking year included a Series A funding round, four new product launches and several awards wins


Confirm, the first platform to inject the science of Organizational Network Analysis (ONA) into performance reviews to help people leaders make fairer, faster and data-driven talent decisions, announced milestone company and platform growth in 2023.

“We’re disrupting the archaic performance review system and using science to bring performance reviews into the future for both employees and employers,” said Josh Merrill, co-founder and CEO of Confirm. “From our Series A funding round to gaining recognition in notable awards, expanding our leadership team and launching multiple new products this year, Confirm has grown significantly in such a short period of time. I couldn’t be more proud of what the Confirm team has accomplished in 2023.”

A record-breaking year of momentum

Confirm saw tremendous growth over the past year. Most notably, in August, Confirm announced a $6.2 million Series A funding round. Spero Ventures led the round with participation from SHRMLabs, Elefund, Gaingels, Black Angel Group and several existing customers. The round brought the company’s total investment to $11.4 million and will fuel product development and boost investment in sales and marketing into 2024.

Confirm also signed several new customers in 2023, including Canada Goose, Premier and Niantic, adding to its already impressive customer roster. The company also bolstered its leadership team with the addition of Pete Sanidas, Senior Vice President & Head of Sales, in April. Sanidas brings more than two decades of experience in both the software and HR technology industry to Confirm.

New product innovation grounded in industry-leading technology

In January 2023, Confirm launched the first and only auto-calibration solution for employee performance reviews, making performance review calibration processes fairer and dramatically faster. Shortly after, Confirm introduced a ChatGPT-powered solution, allowing HR professionals to auto-draft reviews based on input from peers and managers. In April, the company expanded its generative AI-powered offerings with a new ChatGPT-driven feature that provides HR professionals employee engagement survey insights in minutes.

Most recently, Confirm launched Performance Profile. The new offering gives employees a holistic view of their performance and a better understanding of how they stack up to their colleagues and employers’ expectations.

“Performance Profile is great. It’s so comprehensive and answers all the questions employees may have about what their performance ratings mean for them,” said Jess Johannson, Chief Human Resources Officer at Canada Goose. “There is a lot of rich information baked into the platform in an easy to understand, user-friendly format. We’re loving this enhancement!”

An award-winning year

Confirm was honored with several awards over the course of 2023, including a Fast Company’s 2023 World Changing Ideas award in the workplace category. The award recognized Confirm for its unique approach of blending science and tech into performance reviews.

Other awards 2023 award wins include:

  • Top HR Products of the Year: Confirm was named a Top HR Products of the Year by Human Resource Executive, earning recognition for its innovation, value addition to the HR function, user-friendliness and the ability to deliver on promises.
  • SHRMLabs WorkplaceTech Accelerator Program: In April, Confirm was accepted into SHRMLabs WorkplaceTech Accelerator Program – a program for HR startups-to-watch that includes mentoring and a $160,000 equity investment from SHRM.
  • Lighthouse Research & Advisory HR Tech Award: Confirm was recognized with a Lighthouse Research & Advisory HR Tech Award 2023 in the Best Talent Intelligence Solution category.
  • UNLEASH Digital Startup Competition winner: This new award showcases the most innovative startups in the HR and future of work space. Confirm won the award due to its cutting edge use of science to rethink performance management.
  • G2’s Winter 2024 Reports: Confirmed was recognized in two G2 Winter 2024 Reports, including Mid-Market Americas Grid® for Performance Management Systems and Enterprise Grid® Report for Performance Management.
  • Brandon Hall Technology Excellence Award: In December, Confirm won a Bronze Medal in the Brandon Hall Technology Excellence Award for the Best Advance in Performance Management Technology in the Talent Management category, capping off a strong year of award wins for the company.

“I’m excited about what’s to come in 2024,” said David Murray, co-founder and President at Confirm. “Not only are we changing the way performance reviews are done, we’re bettering the entire employee experience. As we continue to grow our customer base and scale our platform next year, we’ll make more progress toward our goal of ending the performance review nightmare once and for all. ”

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