BrightPlan Adds HR and Tech Leaders As Growth Accelerates

Financial Wellness Provider For The Fortune 1000 Names New Chief Marketing Officer, Board Member and Advisory Board Member

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BrightPlan, the Silicon Valley technology company revolutionizing financial wellness benefits, today announced that Neha Mirchandani, a marketing executive with 25 years of experience, has been named Chief Marketing Officer of the company. BrightPlan also appointed HR leaders to its Board of Directors and Advisory Board as the company continues to experience strong demand for its financial wellness solution in response to the COVID-19 pandemic.

Diane Strohfus, who has more than 20 years of HR experience and was most recently the Chief Human Resources Officer at BetterWorks, was named to the Board of BrightPlan’s parent company, Prumentum Group. Jennifer Pasqualini, who has close to 20 years of HR experience and is currently Vice President, Total Rewards at Autodesk, was named to BrightPlan’s Advisory Board.

“Neha Mirchandani brings tremendous marketing experience and business acumen to BrightPlan and will play a key role in executing our growth strategy,” said Marthin De Beer, Founder and CEO of BrightPlan. “Diane and Jennifer have deep expertise in HR leadership and understand the growing importance of employee financial wellness. The addition of these talented leaders to our board and executive teams will further advance our mission to deliver financial success for every employee.”

Mirchandani has extensive experience in B2B SaaS marketing and has served as a senior marketing leader and brand strategist at leading tech companies. Prior to BrightPlan, she was Chief Marketing Officer of Topia, a global talent mobility company. Earlier in her career, she worked at Cisco Systems, Adobe and RingCentral. A member of BrightPlan’s executive management team, Mirchandani is responsible for the strategic direction of the company’s marketing and branding initiatives.

Strohfus has worked at companies including Cisco, 8×8 and BetterWorks, where she created purpose-built strategies that align people to the business, driving business results. In addition to Strohfus, Prumentum Group’s Board includes Marthin De Beer, Robert Wallace, Charles Carmel, Chris Kerckhoff, Keith Taylor and David Covin.

Pasqualini has extensive compensation and benefits expertise and has developed and managed programs for Workday, Altera, Adobe and Plexus. In addition to Pasqualini, BrightPlan’s Advisory Board includes Gary Daichendt, Geoffrey Moore, Scott Mosko, Guido Jouret, and Thomas Wyatt.

BrightPlan’s goals-based financial wellness solution addresses each aspect of personal finance – budgeting, spending, savings, debt management, investing, insurance, and estate planning. BrightPlan is the first financial wellness solution certified for fiduciary excellence and provides a comprehensive personal finance benefit for all employees at every stage of life.

In April, BrightPlan made its solution available at no cost to help companies address employee anxiety about their finances during the pandemic, the No. 1 stressor in the workplace, according to PwC. For more information, visit BrightPlan.


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