Alegeus Appoints Melanie Hallenbeck as Chief Growth Officer


Alegeus, the market leader in healthcare payment solutions, today announced the appointment of Melanie Hallenbeck as chief growth officer.

With more than two decades of channel experience in the employee benefits and consumer-directed healthcare space, Hallenbeck most recently served as chief growth officer at Elevate, a fast-growing developer of employee benefits technology. Prior to Elevate, she served as chief growth and marketing officer at benefitexpress, which was acquired by Wex (NASDAQ: WEX), a leading global benefits company. Previously, she was senior vice president at WageWorks, leading the organization’s health plan partner channel business. Earlier in her career, she held senior sales roles at ADP and Progressive Benefits Solutions.

“We are excited to welcome Melanie to Alegeus. Her proven track record of success in driving accelerated revenue growth, product and market expansion will greatly benefit our partners—the backbone of our organization,” said Leif O’Leary, CEO, Alegeus. “Melanie will play an integral role in helping partners to achieve sustained growth through our unique ‘partner-powered’ business model – fueled by her extensive industry expertise, her intimate knowledge of our partners’ businesses, and her deep experience in driving go-to-market strategies for account-based benefit programs.”

“I have long admired Alegeus, both as a client and as a market player in consumer-directed healthcare,” said Hallenbeck. “The company’s strong and experienced team, coupled with its innovative solutions and unique white label model, delivers partners—from administrators to health plans—a powerful value proposition and I look forward to positioning them for continued success.”

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