Preferred Office Network, the world’s largest owner-led network of flexible workspace providers, today announced the launch of a new brand identity. The rebrand includes a refreshed logo, updated website, and a modernized visual and verbal identity across platforms reflecting the network’s evolution, momentum, and focus on streamlining workplace solutions for multi-market companies of all sizes.
The rebrand comes at a pivotal time for Preferred Office Network and the industry at large. As companies navigate hybrid work adoption, return-to-office strategies, and increasing demand for multi-market flexibility, Preferred has reached a scale and level of sophistication that positions it to meet enterprise needs with consistency and adaptability.
“Our new brand identity embodies the vision of Preferred Office Network today,” said Michele Penaranda, Vice President of Preferred Office Network. “We’ve grown far beyond just a network — we’re a strategic partner to companies looking for intelligent, scalable solutions that align to their needs. This rebrand reflects that purpose.”
Recent milestones underscore the company’s growth and momentum:
A major client placement facilitated by JLL, delivering over 200 flexible office locations to support a Fortune 500 client’s distributed team needs.
Expanded strategic partnerships with FlexGrade and Syncaroo, recognizing the importance of transparency and data validity in the site selection process.
Continued enhancements to the Preferred model of a single-invoice and centralized account management across a trusted network of 1,200+ locations.
The continued use of a single agreement that provides access to all locations offered through Preferred Office Network.
The rebrand will also enhance the digital experience for users across preferredofficenetwork.com, creating a more intuitive platform for discovering and managing flexible workspace portfolios.
“Preferred Office Network has always stood apart in the flexible office market, not only for our scale, but for the quality and consistency of service we deliver through our member locations,” emphasizes Michele. “This rebrand positions Preferred for its next chapter, with the infrastructure and vision to lead in a rapidly changing workplace landscape.”
Looking ahead, Preferred Office Network plans to build on this foundation with continued footprint expansion, new technology integrations, and further enhancements to the client experience, reinforcing its position as the most comprehensive solution for companies seeking workplace flexibility at scale.
The new brand identity will roll out across web, social, and collateral in the coming weeks.
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