Phenom has earned Chief Marketer’s 2023 Pro Best Rebrand award for elevating its branding to reflect its innovative, purposeful and distinct company culture — as well as its agility to empower enterprises to enhance talent experiences and hire faster, develop better and retain longer.
Phenom set out to evolve its brand to be unique and memorable in the tech industry, representing the company’s innovation in AI technology to meet the most complex talent demands of the world’s largest enterprises, as well as its purpose of helping a billion people find the right work. The overall goal for the creative transformation was to establish a recognizable, future-proof brand that is emotive, evokes a sense of connection, extends seamlessly across all marketing channels, and represents how the company has grown — and where it is headed.
Inspired by the fluidity and uniqueness of an individual’s career path — and rooted in Phenom’s culture and purpose — a new brand image was born, including a “Pathway to Purpose.” The brand embraced a sophisticated and human-first creative expression, telling the visual story of how no two employee journeys are the same. Inherently agile and distinct, the brand extends itself anywhere, from the digital landscape to physical events, such as Phenom’s premier conference for human resources, IAMPHENOM.
The new branding incorporates numerous unique design and creative elements. Swooping design details, icons and threads formed by one single continuous line represent the versatility of one’s career, and the role Phenom plays in shaping a more purposeful future. Holi, the Hindu festival of colors, inspired the palette, which speaks to global diversity. Future-ready graphic language and photography bring warmth and an emotional connection to the brand experience.
A Phenomenal Company
A purpose-driven company, Phenom is changing the way people find work and businesses find people. In an industry of fragmented and disparate products, Phenom brings a holistic remedy. Whether searching for a new job or looking for the right fit for a team, its platform humanizes processes that are about people.
Through AI-powered talent experiences, employers are using Phenom to hire employees faster, develop them to their full potential, and retain them longer. With the talent experience platform, candidates find and choose the right role faster, employees develop their skills and evolve, recruiters become wildly productive, managers build stronger-performing teams, HR aligns employee development with company goals, and HRIS creates a holistic tech infrastructure through seamless integrations.
“Since the brand refresh across digital and physical assets, Phenom’s new look and feel has been raved about by customers, employees, analysts, investors and industry leaders,” said Jonathan Dale, vice president, Marketing at Phenom. “Having great technology is a must, and providing a phenomenal brand experience is essential for rising above the noise in the B2B tech industry.”
To see the Phenom brand in action, visit here.
To learn why global organizations use Phenom to address their biggest hiring and talent retention challenges, request a demo.
More than 600 global and diverse companies use the Phenom Intelligent Talent Experience platform to connect people, data and interactions to deliver phenomenal moments with maximum efficiency throughout the talent journey.
