Phenom, the global leader in Talent Experience Management (TXM), today announced its partnership with Parisima, a leading strategic talent advisory and delivery business based in Dubai. With Parisima’s expertise in the TXM platform and esteemed reputation in the Middle East, HR teams will be able to rapidly deploy powerful automation intelligence and increase their overall efficiency.

The digital transformation of HR infrastructure in the region has accelerated since the start of 2020, but a recent survey of local HR professionals revealed only 9% think their organization is innovating talent management with technology*. In addition to enhancing the hiring process, Phenom and Parisima empower enterprises to create greater flexibility through upskilling. Team leaders can leverage the TXM platform to identify emerging skills among employees and recommend internal projects where those skills can grow.

“We are excited to introduce companies in the region to Phenom and their holistic, AI-based technology,” said Tim Taylor, managing director and partner at Parisima. “Amid current market conditions, businesses are facing many new challenges for which they need agile, innovative talent experience solutions. Our strategic alliance with Phenom will help our clients across the whole talent lifecycle. Recruiters will have newfound time to establish relationships with the strongest candidates, while managers can easily engage talent about anything from standard HR enquiries to optimal career pathing.”

Parisima has spent years supporting companies in the Middle East as they implement and adopt advanced talent acquisition solutions. As the region continues to embrace the potential of AI and automation, Parisima’s partnership with Phenom will quickly manifest the value of a data-driven talent experience powered by a fully connected platform.

“Phenom’s ambition to help a billion people find the right job is inherently global, so we’re thrilled that more companies in the Middle East market now have a trusted expert to drive implementation of TXM,” said Saumil Gandhi, vice president of strategic alliances at Phenom. “Parisima is the right partner to help us onboard organizations that are ready to elevate their talent experience to the next level.”

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