Origin, the AI-native Enterprise Benefits Intelligence platform, today announced a new partnership with ServiceNow, the AI control tower for business reinvention. The integration will connect Origin’s proprietary AI engine, Cuido™, with ServiceNow HR Service Delivery, enabling employees to receive accurate, contextual answers to benefits questions directly within the ServiceNow Employee Center, without raising a ticket, waiting for a human agent, or navigating to a separate system.
The announcement coincides with the opening of ServiceNow Knowledge 2026, where Origin will demonstrate the integration for the first time.
Fixing the Benefits Intelligence problem
Employee benefits represent one of the largest and least-visible categories of enterprise spend. For a multinational enterprise operating across dozens of countries, the total investment in benefits runs to hundreds of millions of dollars annually, yet most organizations have no single source of truth for what those benefits are, what they cost, who is eligible for them, or how to surface that information to employees at the moment they need it.
The cost of that gap is measurable. According to EY research, the single most expensive routine HR task is comparing benefit plans at $23.27 per instance. Across the full benefits enrolment cycle, those costs compound to $96.16 per employee. For a multinational enterprise with tens of thousands of employees, the cumulative cost of manual benefits administration runs into the hundreds of thousands of dollars each year before accounting for the productivity lost while employees wait for answers.
Despite this scale, benefits queries have remained outside the reach of AI-powered self-service. Origin’s analysis of ServiceNow HR Service Delivery data shows that benefits queries represent the single largest category of HR service requests globally, yet self-service resolution rates typically remain below 20%. The root cause is structural: benefits data varies by country, plan, provider, and individual eligibility and is held across a fragmented landscape of carrier contracts, broker documents, and policy files that change constantly. It is precisely this complexity that has kept benefits queries in the manual, agent-assisted category, even as AI has transformed the rest of the HR service delivery landscape.
“When an employee asks a question about their benefits today, they rarely get a clear answer. They get documents, portals, articles and the burden of working it out themselves. That’s not good enough, not for employees and not for the HR teams who are left to fill the gap. The reason this has been so hard to fix is simple: there has been no trusted, structured source of benefits data that AI can actually query in real time. That is what Origin has built. This integration with ServiceNow HR Service Delivery means the intelligence we have developed for global benefits teams will reach employees directly, in the moment they need it, through the trusted ServiceNow AI Platform their organization already uses.” – Chris Bruce, Co-founder and CEO at Origin.
How the integration works
The integration will connect ServiceNow Now Assist with Origin’s Cuido, enabling a seamless employee experience.
When an employee asks a benefits question through the ServiceNow Employee Center, Now Assist identifies it as a benefits query and routes it to Cuido in real time. Cuido queries Origin’s structured, normalized benefits data, covering plan definitions, eligibility rules, carrier terms, and country-specific provisions, and returns an accurate, contextual response. The employee receives their answer within seconds, within the same interface, without any awareness of the underlying integration.
Unlike general-purpose AI, Cuido is built on structured benefits data that Origin has ingested, translated, and organized from multinational employers, covering plan definitions, carrier terms, and benefit policies across countries and languages. It is this foundation that enables Cuido to return jurisdiction-specific, plan-accurate answers rather than generic responses.
The architecture is non-disruptive; organizations don’t need to replace or reconfigure their ServiceNow deployment. The integration layers into existing workflows, meaning HR teams can activate benefits intelligence without a new implementation project.
“As enterprises transition from AI ambition to AI execution, reliable platform partnerships are more important than ever before,” said Alix Douglas, group vice president, Partner Solutions at ServiceNow. “Origin’s Cuido™ helps customers receive instant, accurate answers to benefits questions directly within the ServiceNow Employee Center — without raising a ticket or navigating a separate system. This collaboration highlights the power of innovation when expert knowledge is supported by an AI platform built for scale.”
“ServiceNow has built the infrastructure where so many enterprise HR teams already operate. Rather than asking organizations to adopt something new, we’re bringing Origin’s Benefits Intelligence directly into that environment so HR leaders can offer their people faster, more accurate answers without adding complexity to their operations. The result is a better experience for employees and a more capable one for the teams supporting them. Together with ServiceNow, we’re making Benefits Intelligence a native part of how enterprise HR operates.” – Jamie Fitt, SVP Growth and Partnerships at Origin.
About OriginTM
Origin is the world’s first Enterprise Benefits Intelligence platform, empowering HR and benefits teams to strategically manage and optimize global employee benefits. For most organizations, benefits are the second-largest people cost after compensation and the only one without its own platform. Origin gives benefit teams the visibility, intelligence, and governance to lead. A single source of truth for every benefit, every cost, every vendor, every country, with AI-powered insights and automated workflows for renewals, compliance, and vendor management. Founded by industry veterans Chris Bruce and Pete Craghill, and co-created with seven of the world’s largest multinationals, Origin is built on over 750 years of combined domain expertise, to transform benefits from administrative complexity into strategic clarity.
Origin is a ServiceNow Technology Partner and a Bronze Sponsor of Knowledge 2026. Visit Origin at Knowledge 2026, booth 4735, 5–7 May 2026 in Las Vegas.
Media Contact
Origin Benefits
Sally McDonald
sally.mcdonald@onboardpr.com
+44 7507409330
originbenefits.com
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