Today MetLife announces a new strategic relationship with Nayya, a leading digital platform provider of benefits decision support and engagement, whereby MetLife will become the exclusive insurance carrier to offer Nayya’s capabilities to employers with more than 1,000 U.S. employees on a go-forward basis. By expanding its standard offering to include Nayya’s artificial intelligence-powered solution, MetLife will deliver enhanced benefits experiences to millions of individuals empowering today’s workforce to make the most of employer offerings by choosing and using benefits that support their individual and evolving needs.
This announcement comes on the heels of MetLife’s latest U.S. Employee Benefit Trends Study research which found nearly half (45%) of today’s workforce say there are elements of their benefits packages they don’t fully understand. Lack of comprehension detracts from the major role benefits play in supporting the employee experience as 62% of employees say understanding how to use their benefits would give them a greater sense of overall stability and half (50%) say having it would make them more loyal to their employer.
“While employees recognize the need for benefits, our research shows there are key barriers to employees’ understanding of what benefits are offered, how they can be used during critical moments and also year-round to support their personal needs and financial goals,” says Bradd Chignoli, senior vice president, National Accounts & Financial Wellness at MetLife. “Our work with Nayya will empower employees to make informed decisions and provide educational guidance to understand the value and increase use of their employer-provided benefits.”
As a leading provider of employee benefits in the U.S., MetLife’s relationship with Nayya complements its larger strategy to deliver simplified and holistic benefits experiences. Nayya’s benefits decision support and year-round engagement solutions will be offered at no cost to companies with more than 1,000 U.S. employees and be fully integrated within MetLife’s Upwise platform. In addition, MetLife will continue to work with other platforms that work with their customers and brokers.
“Through a mix of vision, culture and technology, MetLife and Nayya are embracing the challenges around benefits engagement and comprehension by joining best-in-class products with best-in-class consumer experiences,” says Sina Chehrazi, CEO & Founder of Nayya. “This collaboration couldn’t come at a more critical time to support today’s employees’ holistic health. Together, we’re paving the way to deliver on the full promise and potential of the U.S. benefits industry.”
Nayya uses individual’s information permissioned by users, gathered through a streamlined interface, and artificial intelligence algorithms to provide tailored and actionable recommendations across a full range of benefits including medical, dental, vision, life, disability and accident & health, pet insurance, health spending accounts, identity protection and legal plans, while considering how these products holistically work together. In addition to benefits decision support, Nayya provides ongoing engagement to educate individuals and drive value of benefits throughout the year, providing proactive notifications and claims-based opportunities. MetLife and Nayya will begin demonstrating the two firms’ capabilities with customers and brokers in the first quarter of 2024.
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