In an industry where recruiting the right agents can make or break a brokerage, Maverick Systems is changing the game. Launched in February 2024, the Chicago-based startup is rapidly expanding its real estate data analytics platform nationwide, offering brokerages a powerful new tool in the competitive landscape for experienced agents.
On average, agents switch brokerages every several years, but during market fluctuations, agent movement can be unpredictable. Maverick Systems is providing brokerages with the kind of real-time, actionable intelligence that was previously unavailable. The company is currently profiling approximately 200,000 real estate agents across the U.S., focusing on eight key Multiple Listing Service (MLS) markets, including four within the nation’s top 20 largest. This detailed data allows brokers to identify high-value recruitment opportunities, anticipate agent churn, and ultimately improve profitability.
“For too long, brokerage recruitment has relied heavily on relationships and intuition,” says Diana Zaya, founder and CEO of Maverick Systems. “We’re changing that paradigm. Our platform empowers brokers with data-driven insights, revealing hidden patterns in agent performance and movement. This allows them to make smarter decisions, build stronger teams, and avoid costly recruitment missteps.”
The company’s rapid expansion suggests a growing appetite for this data-first approach. “Partnering with Maverick Systems has been a game-changer,” says Steve Rovithis, CEO of ROVI @ REAL. “The data has been incredibly insightful, streamlining our recruitment process and allowing us to make truly informed decisions. Their commitment to our success is clear.”
Maverick Systems’ technology provides a comprehensive overview of the agent landscape, giving brokerages a real-time view of talent availability and performance. In an industry where top producers are constantly being recruited by rival firms, this intelligence is invaluable. By leveraging predictive analytics, brokerages can proactively target high performers, anticipate potential agent departures, and tailor coaching programs to maximize agent retention and success.
This innovative approach has earned Zaya recognition as a 2025 RISMedia Newsmaker in the ‘Futurist’ category, highlighting her vision for the future of real estate. Maverick Systems also completed the Equity Angels accelerator in September 2024 and has showcased its technology at leading industry events like Blueprint, NAR iOi, and the T3 Sixty Tech Summit.
As the real estate market continues to evolve, Maverick Systems’ data-driven platform is poised to reshape how brokerages approach talent acquisition and retention, marking a significant step toward a more data-informed and strategic approach to growth in the industry.
For more information, visit www.mavericksystems.com.
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