HowNow named Core Challenger on 2025 Fosway 9-Grid™ for Learning Systems

HowNow, the AI-powered learning and skills platform, has been recognised by Europe’s #1 HR industry analyst firm as a Core Challenger on the 2025 Fosway Group 9-Grid™ for Learning Systems.

Known for its independent research and insights, the annual 9-Grid™ for Learning Systems is a unique analysis model that enables European buyers to better understand the learning and talent systems market.

This is the second consecutive year that HowNow has been named a Core Challenger on the Learning Systems 9-Grid™. Notably, the 2025 report describes HowNow’s trajectory as ‘excelling’ due to the company’s strong mid-market performance and high potential for enterprise customer growth.

Fosway Group defines vendors with an ‘excelling’ trajectory as those who are increasing their level of innovation and potential to serve enterprise customers effectively and who are raising their level of market performance and customer advocacy. The report also notes HowNow’s lower total cost of ownership (TCO) compared with other solutions on the market. HowNow’s TCO relative to the market has also decreased over time, having been categorised as ‘mid’ on the 2023 9-Grid™ for Learning Systems.

Household brands already using HowNow’s skills-first platform, include Trainline, HotelPlan, Investec, depop, and TomTom. Commenting on TomTom’s decision to engage HowNow, the company’s Director Enterprise IT, Bart Hemmer, said: “We chose HowNow as our learning management platform as it offered more features and value than any other party in the market. We truly see it as a one-stop shop for learning, growing skills, and realizing development plans.”

Headquartered in London, HowNow serves customers in more than 30 countries and is gaining rapid market share for its innovative approach to skills-first learning. The company recently introduced HowNow AI, a suite of advanced AI agents that enable customers to map and measure skills, identify gaps, and connect employees with the most relevant learning opportunities. By providing the right learning at the right time, aligned exactly to the skills that matter most, HowNow AI bridges the gap between L&D and improved business performance.

Commenting on the Fosway Group 2025 9-Grid™ for Learning Systems, Nelson Sivalingam, Co-Founder and CEO at HowNow, said: “We’re delighted to have been placed in the ‘excelling’ position on this year’s 9-Grid™ following another year of rapid growth and innovation. As part of our roadmap, we’ll be doubling down on our integration of AI and AI agents to support personalised, skills-first learning that drives measurable business impact. This is how organisations can unlock immense value from learning – and those that get on board will set themselves far ahead of the competition.”

“The mid-enterprise market is now ready to prioritise and focus on skills adoption”, said Fiona Leteney, lead analyst on the Fosway 9-Grid™ for Learning Systems, “HowNow’s strategy of linking skills, personalisation and business impact is a compelling story and why they have earned an ‘excelling’ trajectory as a Core Challenger in 2025’s 9-Grid™ for Learning Systems.”

The 2025 Fosway 9-Grid™ for Learning Systems report is now available to download here: https://www.fosway.com/9-grid-2/learning-systems/