Harbour West Consulting transforms image with modern brand identity

After 15 Years of Serving Organizations Across Canada, the HR Consulting Firm Rebrands


Harbour West Consulting (HWC) has launched a new brand identity that reflects the firm’s growth and maturity after fifteen years of serving organizations and individuals across Canada.

Founded in 2008, HWC has helped hundreds of organizations navigate all aspects of the employee lifecycle. By creating and implementing holistic HR strategies, HWC has enabled clients to not only adapt to change but thrive in the face of it.

“HWC takes pride in our ability to cater to the needs of our clients, no matter how big or small,” said Carol Robinson, Principal at Harbour West Consulting. “By adopting a tailored approach, we can view an organization through a unified lens, which allows us to create roadmaps to help businesses achieve their goals.”

Under the leadership of Carol Robinson, HWC has built up a unique service offering that includes HR consulting and Indigenous consulting. As its client base and services expanded, both in scale and locale, HWC’s brand needed to reflect this expansion.

Supporting HWC’s Eastern Canada expansion is Sarah Grant, Senior Consultant, People + Change. Sarah will continue to help clients recruit and acquire the talent. Sarah divides her time between BC and Ontario. Spearheading HWC’s Indigenous Consulting is Roy Pogorzelski. Roy is Métis/Cree and Senior Consultant on Indigenous engagement, supporting projects that collaborate with Indigenous communities, and organizations, or supporting Indigenous hires.

“Our new brand identity truly represents who we are, what we offer, and what we stand for,” said Carol Robinson. “We’re excited to continue serving our clients, now with a brand that truly feels like ‘us.'”

HWC’s new brand identity was developed with Ion Brand Design, a Vancouver-based branding agency. The new branding features calming greens and blues, reflecting the natural elements found in HWC’s home on the West Coast. The curved lines of topographical maps inspired the new imagery and reflect HWC’s role as a guide and navigator. This key visual element symbolizes an elevated experience, helping clients progress toward their goals.

HWCs new modern typography mixes clean lines and open letterforms, aligning its brand with a progressive and forward-thinking aesthetic. The ‘+’ symbol in the new branding represents the added value HWC offers clients and highlights the diversity of its services beyond traditional HR recruitment from onboarding to offboarding, including HR consulting and Indigenous consulting.

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