Buck, an integrated HR, pensions, and benefits consulting, technology, and administration services firm, has been named a Platinum winner for Creativity (Web Design) in the 2022 AVA Digital Awards, an international competition that recognizes excellence in the planning, concept, direction, design, and production of digital communication, and also received a Gold Quill Award for Communication for the Web from the International Association of Business Communicators (IABC).
Buck was honored with these two industry-leading distinctions for developing Lockheed Martin’s Benefits Compass, a comprehensive online benefits platform that enables current and former employees, and their dependents, to securely access and manage all their benefits information. The site leverages user data to deliver a highly personalized online experience that encourages all visitors to take full advantage of their benefits packages. Measurement and tracking analytics also allow the team to actively monitor engagement and link benefit usage with wellness outcomes.
“Lockheed Martin identified the opportunity for an intuitive benefits site that leverages design-thinking and personas to create an interface that makes it easy for all users to access their insurance, wellness, and financial benefits,” said Rich Beck, Director of Benefits at Lockheed Martin. “Feedback about the site has been extremely positive, and we’ve seen high employee engagement and greater participation in our benefit offerings.”
“Working with the Lockheed Martin team, we developed Benefits Compass to help employees navigate a complex benefits ecosystem spread across multiple systems,” says Leah Reynolds, a principal in Buck’s Engagement practice and account lead for Lockheed Martin. “The new site is easy to use, giving employees the personalized information and tools needed to make their best life decisions.”
Founded in 1994, The AVA Digital Awards are sponsored and judged by the Association of Marketing and Communications Professionals (AMCP). The list of Platinum Winners can be found at www.avaawards.com.
For more than 40 years, IABC’s Gold Quill Awards have recognized excellence in strategic communications worldwide and are acknowledged as one of the most prestigious award programs in the industry. Buck received two additional Gold Quill Awards in 2022 and the full list of winners can be found on the IABC website.
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