American Management Association (AMA), a global leader in professional development, today announced the launch of AMA Skill Coach, an AI-powered role-playing tool that extends and enriches participants’ learning experiences after attending an AMA seminar. Skill Coach represents a major step forward in the application of artificial intelligence to professional training, offering participants a practical way to practice, refine and retain new skills.
“AMA Skill Coach is an exciting evolution of how we deliver learning,” said Manny Avramidis, President & CEO, AMA. “This innovation reinforces our mission to not only equip professionals with critical skills but also ensure they can apply those skills with confidence in real-world situations.”
AMA Skill Coach leverages AI technology to simulate real business scenarios, giving participants the opportunity to:
- Practice workplace conversations in a judgment-free, private environment
- Receive instant feedback and actionable insights
- Reinforce and strengthen the skills introduced in the course
Accessible for four weeks after select AMA programs, Skill Coach expands AMA’s industry-leading training model with an interactive, AI-powered, on-demand practice component and progress-tracking features that makes learning stick.
By combining expert-led classroom instruction with continuous, AI-driven practice, AMA reinforces learning and makes it easier for participants to integrate new behaviors into their daily work. The result is a more engaging, effective and enduring professional development experience.
