TriNet (NYSE: TNET), a leading provider of comprehensive human resources solutions for small and medium-size businesses (SMBs), today announced its received eight prestigious Telly awards, including three golds, for its People Matter campaign. The 44th Annual Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies including Adobe, BBC World Service, Netflix, Dow Jones, Complex Networks, Jennifer Garner, A&E Networks, Hearst Media, Nickelodeon, National Geographic Society, ESPN Films, RYOT, Partizan and Vimeo.
TriNet won awards in the following categories:
Three Gold Telly Awards for People Matter Customer Video Series
- Branded Content Campaign – Branding
- Branded Content Campaign – Business to Business
- Branded Content Campaign – Commercials
One Silver Telly Award for People Matter Customer Video Series
- Branded Content Campaign – Non-scripted documentary
One Bronze Telly Award for People Matter Customer Video Series
- Branded Content Campaign – Promotional
Two Silver Telly Awards for People Matter – So They Can Do More TV Commercial
- Regional TV – Branding
- Regional TV – Professional Services
One Bronze Telly Award for People Matter – So They Can Do More TV Commercial
- Regional TV – Corporate Image
“We are incredibly honored to be recognized with these eight prestigious awards for our latest People Matter campaign, including our first golds,” said Michael Mendenhall, TriNet Senior Vice President, Chief Marketing Officer and Chief Communications Officer. “We strive to highlight the human side of SMBs and share their amazing and untold stories. It is with great pride that I share the recognition with my TriNet colleagues, customers and extended creative collaboration teams.”
Mendenhall added, “I would also like to acknowledge the distinguished team of creative artists that helped bring our latest People Matter campaign to life, including Annie Leibovitz—the world’s most celebrated photographer who joined forces with us once again to shine a well-deserved light on our amazing and resilient customers.”
The latest People Matter marketing campaign debuted during the unveiling of TriNet’s new brand identity, showcasing incredible TriNet customers and SMB leaders who represent a cross-section of American entrepreneurism. Customers featured in the campaign were captured by the signature camera work of world-renowned photographer Annie Leibovitz. The omnichannel brand campaign also involved creative collaboration with additional distinguished artists including Gordon Bowen, film and commercial director Andrew De Zen, Emmy® award-winning Garson Yu, and award-winning documentarian Galen Summer. Out-of-home ads were featured in New York City, Los Angeles, San Francisco, Washington D.C. and Boston, in addition to television commercials and radio spots across the country, and a major digital push that includes website, digital ads and social media.
This was a record-breaking year for the Telly Awards with nearly 13,000 entries from across the globe and top video and television content producers such as Airbnb, Audible, BET Networks/BET Digital, BritBox, Disney, FEMA, Gaumont, Golden State Warriors, MediaMonks, NASA, National Geographic Society, Netflix, Paramount, PBS Digital Studios and more. The full list of the 44th Annual Telly Awards winners can be found at www.tellyawards.com/winners.