RefAssured, a provider of automated reference checking solutions, candidate fraud prevention, and comprehensive performance insight for the staffing industry, today announced Sales Signal, the first staffing-specific solution to generate new warm leads for staffing sales reps, help agencies understand and unlock their ideal customer profile, and convert those leads into closed-won revenue – all from within their existing ATS.
While generating new business remains the perennial top challenge for agencies, reference data is the most underused sales asset in the industry. RefAssured already processes over one million references a year, with an average of 4% of reference-givers raising their hand as sales leads and 19% as talent leads, with no prompting. RefAssured Sales Signal puts AI to work on the other 77%.
Reference checking is not only a wonderful place to network, but also the best way to connect the dots, between conversations, opportunities, candidates, ideal customer profiles, prospects, customers, and internal team members. It translates potential into current and future outcomes. Sales Signal helps agencies, at scale, develop their own nexus of people their firm is interfacing with and relationships they’re cultivating, right underneath their nose, and provide structure, clarity, and profitability to the ever-flowing volume of warm engagements that reference checks facilitate.
“Organic growth remains one of the biggest challenges across the staffing industry,” said Stephen Brady, CRO of INSPYR Solutions. “As an industry, we’re sitting on enormous amounts of untapped relationship and performance data. The next evolution of growth in staffing will come from firms that can turn this data into structured intelligence that improves both placement outcomes and revenue generation. RefAssured’s approach with Sales Signal is so compelling because it does that and it’s practical. It combines AI, workflow integration, and real-world staffing engagement patterns into something actionable for sales organizations – taking interactions agencies are already having every day and turning them into warm commercial opportunities without requiring firms to change how they work.”
With Sales Signal, RefAssured turns automated reference checking into a rapid, sustainable revenue engine. Reference checking has always been a hot bed of profitable lead generation because a recruiter conducting a reference check has a viable reason to connect with a reference-giver, and both parties have something in common: a desire to do right by a specific candidate who they both know. With a platform that invites sales and talent opt-ins and ensures a turnaround time of between 12 and 26 hours, 90%+ completion rate, and provides a human-validated and actionable scorecard on candidate soft skills, hard skills, attributes, and culture fit, RefAssured customers have already had most of the building blocks for revenue growth. But Sales Signal takes it to a new level.
“Staffing agencies don’t need more dashboards or more data to sift through,” said Brian Vesce, CEO of RefAssured. “They need to win more business. Sales Signal turns the work that agencies are already doing into the warmest pipeline in the business, surfacing profitable and relevant opportunities specific to them, right inside the ATS they already use. Every reference check is now a sales motion.”
The release of Sales Signal comes several months after RefAssured launched its pre-submittal candidate fraud prevention solution, powered by ID.me – the leader in identity verification with more than 160 million Americans already on its active user roster. Six months prior to that, RefAssured brought to market its post-hire performance evaluations product, that increases redeployment rates from the industry average of 5% to up to 50% or more, with a 90% hiring manager completion rate. All of these solutions create an end-to-end platform for performance intelligence that answers several mission-critical questions for staffing agencies:
- Is a candidate who they say they are? (fraud prevention with ID.me)
- Can the candidate do the job? (automated reference checking)
- How did they perform on assignment, and can we redeploy them to keep billing? (post-hire performance evaluations)
- Where is our next deal coming from? (Sales Signal)
All of these processes and this insight create the back of a baseball card for performance insight and live natively in the ATSes that agencies already use, including Bullhorn, Salesforce, JobDiva, symplr, and more. This type of structured performance insight does more than just ensure better quality placements, reduced risk, and increased revenue.
It also creates a competitive growth moat for agencies. They now not only have hard proof and evidence to give their clients to prove their value and partnership potential; they also have a massive amount of candidate past performance data – structured into specific components – that can feed into agentic AI solutions for better, more accurate search and match.
RefAssured Sales Signal is available immediately: https://www.refassured.com/solutions/sales-signal-revenue-generation/
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