MyBrandForce selects Talroo as strategic talent acquisition partner

Talroo will allow MyBrandForce to identify, attract, and retain high-quality candidates on a targeted basis across a national footprint.


MyBrandForce, a premier provider of real-time observational market intelligence and field services to consumer companies at the retail shelf, is pleased to announce that it has selected Talroo as its strategic talent acquisition partner. MyBrandForce deploys a nationwide on-demand workforce to deliver client missions in retail stores across a wide range of channels.

George Martinez, CEO of MyBrandForce, explained, “We have a unique need to recruit high-quality brand agent candidates very quickly in targeted geographies that span the entire US. The ability to successfully recruit and train qualified candidates in our MyBrandForce Academy is critical to our ability to scale and meet our clients’ needs. After an extensive selection process, Talroo was the clear choice given their ability to quickly identify and target high potential candidates in a cost-effective way.”

MyBrandForce will leverage the Talroo platform capabilities to:

  • Source a unique candidate pool from over 1B monthly job searches
  • Sort and match candidates based on job-specific skills and experience criteria
  • Integrate seamlessly with the best-of-breed MyBrandForce talent management platform to recruit, interview, onboard, and train candidates
  • Scale recruiting efforts to match aggressive growth plans

“We are excited to see how MyBrandForce can disrupt and transform the delivery of field services in the retail sector and we are pleased to be an integral part of that solution,” noted Paige Drews, VP of Talent Solutions at Talroo.

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