Lincoln Financial Group’s New Technology Offering Delivers Improved Experience

Partnership with PlanSource Demonstrates Group Benefits Business’ Commitment to the Customer and Innovation

employee health and wellness programs

As part of its commitment to enhancing the customer experience, Lincoln Financial Group (NYSE: LNC) announced today a new partnership with industry-leading benefits technology firm PlanSource. Tied to Lincoln Financial’s Group Benefits business and its multi-year technology investment strategy, the partnership will help deliver a consumer-friendly employee benefits purchasing experience for individuals, while supporting key broker partners and helping reduce the administrative burden on employer customers.

Millennials are the largest generation in the workforce today, and the vast majority (89%) say that understanding a benefit and how it works is an important factor in deciding which benefits to choose at work1. PlanSource delivers a modernized shopping experience for benefits, offering enhanced educational materials to help employees better understand the benefits offered.

“Our solutions can only help someone if they are enrolled,” said Bob Reiff, senior vice president, head of Distribution and Client Solutions, Lincoln Financial Group. “PlanSource has a knack for simplifying benefits and displaying them in a way that is easy for employees to understand and ultimately enroll in.”

Brokers across the group benefits industry work with PlanSource, and this new relationship ensures that Lincoln is aligned with the benefits technology solutions brokers are offering their clients.

Additionally, PlanSource is making investments in technology and operational processes, which eases what can be a significant administrative burden on an employer’s Human Resources department hrtech news.

“Lincoln understands that every day experiences — the ease of ‘born digital’ companies — influence our customers’ expectations of their employee benefits buying experience,” said Reiff. “I’m thrilled that this partnership will drive a better customer experience — for our brokers, our employer clients and their employees.”


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