The needs of today’s workforce are evolving with the changing times. HR teams need to leverage modern tech to meet these requirements.

1. Can you tell us more about yourself? How did you get into entrepreneurship?
I am part of a big family that for better or worse all live within a 6-block radius of each other in NYC, so the family has always been extremely important to me, especially as I’ve started my own. Figuring out how to better manage work and life will forever be a challenge but one I am up for.
I’ve always beat to my own drum, so it’s no surprise that I fell in love with entrepreneurship when I worked at a VC firm in Tel Aviv and wanted to be the entrepreneur at every meeting I attended. The idea of building something, dealing with all the twists and turns, highs and lows, and when there is always something more that could be done, invigorated me. Taking a big problem and figuring out the best way to solve it is something I knew would continue to challenge and excite me.

2. Can you give us a brief idea of your career before BUNDLE?
Prior to starting BUNDLE, I worked in finance at very large banks. Working in a very male-dominated environment, I witnessed how the women around me were struggling to advance professionally as they were starting families. While the companies I worked at said they wanted their female employees to advance into senior positions, they weren’t providing them with enough tools, resources, and benefits to help them balance their work and family lives. This is where the idea of providing a better benefit that could allow people to be their best professionally and personally was born.

3. Could you tell us more about BUNDLE and how has the company evolved over the last couple of years?
Bundle started as an in-person and live virtual caregiver relief service providing in-home and virtual engagement with children and elderly loved ones to support working caregivers. Since then, we have shifted to a completely live, one-on-one virtual service that fills a variety of employee needs from family support to professional development and team building to total well-being.

Our online solution helps companies retain, support, and develop their employees through personalized, interactive sessions led by experts that support growth in both work and personal lives.

4. How is your work changing as your company scales up?
We are continuing to push and leverage cutting-edge technology to offer more personalized services that meet employees’ needs when and where they need them. We want to provide our members with a seamless experience and recommend support they didn’t even know they needed to make their lives better.

5. What do you love the most about the industry?
I’m excited to be working in an industry that is on the precipice of change. As employee needs continue to shift, employers will need to evolve what benefits they offer in order to meet all employees’ unique needs—across the generations—and how they deliver them.

6. Can you shed some light on the working of your solutions and can they be customized according to your client’s needs?
We pride ourselves on being dynamic and flexible, continuously monitoring the employee’s needs horizon, and creating services to support the gaps employees face every day. On that note, we can personalize all our offerings to members’ learning preferences, whether they are visual learners, auditory learners, or even if they have special needs (deaf and select areas of the autistic spectrum). We make it work and deliver a memorable and meaningful experience every time, maximizing our members’ ability to learn and grow.

7. Could you share some insights on the evolving HRTech domain over the past few years?
Things have been slowly evolving in the HRTech domain over the past 10 years. COVID-19 came in and really catalyzed things, pushing people and technology to move faster than ever before to meet changing business needs. Over the next three to five years, that change will continue to grow, especially as we have the Boomer generation retire and Generation Z enters the workforce in masses, given they are the first generation to never not have the internet. I think we will continue the evolution to a more tech-enabled workforce as the Metaverse drives a wave of change in how people work.
Further, I think we will see changes in how and when people work. Gone will be the days of the traditional 9-5, five-day work week replaced with a more flexible result-based working model that permits people to be rewarded based on the results and performance, not the hours and days they clock.

8. Can you give us a sneak peek into BUNDLE’s development plans?
We are growing at an exponential pace. Not only are we increasing our offerings, but we are also expanding our topics to new areas; we are doing it in step with AI to offer a more personalized, engaging experience for our members. We also are working on developing a Bundle space where people can come together to share, understand, and grow as a community.

9. What is the biggest piece of advice you would want to give to company leaders?
Don’t be afraid of the future. Be afraid of being left behind. If you aren’t willing to evolve your company with a human-centric enabled by technology, you will be left behind. Maybe not today or tomorrow, but you will feel it in the next three to five years. You can’t make these changes overnight and need to take a thoughtful approach to the changes you make to sustain and retain top talent and grow a new culture, and maybe a new tech infrastructure to support it.
Leaders need to rethink where they put their importance. Those that recognize the value of HR and have the CHRO as one of the top three decision-makers form a human-centric business approach will be the ones who thrive in the future domain.

10. How do you stay motivated? What are your key learnings from your career so far?
I surround myself with people who aren’t skinny mirrors and push me every day out of my comfort zone. A key learning I’ve had is to not stand still and wait for the future to come to you. You need to take risks and sometimes make quick decisions to advance your business. You need to fail fast. Failure isn’t always bad, it can be very good. It helps us grow and learn and it’s not something we should be ashamed of but use as a tool to get to the next great success.

11. What movie/book has inspired you recently?
The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives.

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