Hrtech Interview with President, Brainier Solutions – Jerry Cox

Brainier Solutions

Jerry Cox, President, Brainier Solutions talks about the significance of e-learning content for better employee engagement and development of the workforce

1. Tell us about your role in Brainier
As president of Brainier, my role is general management. My job is to ensure that the development team, the client services teams, and the marketing and sales teams are working toward the same goal: to provide the products and services required by our clients and prospects for success in their businesses.

2. Can you tell us about your journey into this market?
Our company started in the late 1980s by providing public seminars throughout North America. The main topics were leadership, sales, and sales management and some were mainly motivational. We began providing companies with subscription libraries of DVDs in the mid 1990s. We launched our first learning management system (LMS) in 2001. The development for our current generation LMS began in 2013 and was created from completely different technology.

3. How do you think technology is changing the HR Sector?

Technology has changed nearly every aspect of human resources. Communication, analysis, and testing have become quite efficient.

The entire process of recruiting has changed, and instructor-led learning has been significantly enhanced and is frequently replaced by technology. Record storage has also seen a huge transformation.

4. How has digitalization eased the process of learning for employees, especially during times such as these?
Even prior to the Coronavirus pandemic, deployment of leaning was becoming more efficient through the use of technology. Now, with remote workforces becoming the new normal, online learning and communication are absolutely necessary. For many organizations, increased use of existing learning platforms has filled in gaps or made them more efficient. For others, it is the only way to get things done and their businesses would be in trouble without a learning platform.

5. How does enterprise learning help in achieving better employee engagement?
Engaged employees tend to be the innovators at most organizations, the ones that create and collaborate to help the organization differentiate from the competition. These people are commonly drawn to ongoing learning and exchanging ideas with their peers and the LMS provides that opportunity.

6. What is the significance of your own e-learning content?
An organization that creates their own eLearning content has an inherent advantage over off-the-shelf content because it has the potential to be highly personalized, thus more approachable to the learner. Engaging with the message becomes much easier when it speaks directly to the learner’s situation.

7. How does your LMS cater to the changing needs of sophisticated needs of today’s learners?
The underlying technology of our current platform is a highly sophisticated, multi-tenant database structure. It has provided us with a great deal of flexibility in the design of our functionality. As a very agile development team, we can easily respond quickly to the needs of the marketplace and our specific clients and prospects. We refer to our products as “customer inspired solutions” and they are just that.

8. E-learning is considered as the future of learning & development, what is your take on this?
This has never been truer. Online learning is here to stay and will continue to gain importance every year. The next generation of learners spends most of their lives on a screen. They are unlikely to change their preferences for consumption of learning material in favor of live instruction and paper books.

9. What differentiates your LMS from others in the market?
Brainier was built to solve the real-world learning and development challenges of organizations, and the complex hierarchies they often have. The features that Brainier customer use today have been extensively tested and optimized. Our award-winning support team works to ensure that Brainier customers find their learning programs sustainable in the short and long-term. Brainier’s support team is unparalleled in the eLearning industry because of the ungated access provided to users at any level on the platform. This reduces the time to a solution.

10. How do you prepare for an AI-centric World?
AI has and will continue to change our lives but the ways in which we allow this change must constantly be evaluated. The results must be objectively beneficial and not merely for the sake of convenience.

11. What are the major developments you are planning, in recent times?
We continue to develop our capabilities and features around our analytics tools. These tools help learning leaders stay informed on the status of their L&D programs. In addition, we are working on features that support the remote learner and the continuation of learning programs so as to not lose ground gained prior to this shift to working-from-home.

12. Can you tell us about your team and how it supports you?
The Brainier team is very close. While each department is somewhat autonomous, strategy is shared in weekly meetings to keep myself and the leadership team informed and maintain an open dialog.

13. What movie inspires you the most?
From a managerial perspective, it’s hard to beat “Hoosiers” (1986). The film is a shining example of maintaining your integrity and upholding your values. The coach would rather lose the game and keep his word than win with a compromise.

14. We have heard that you have a very joyful work culture, we won’t mind having a look at some of the pictures?
Attached are a few images from various virtual meetings this fall. These are a few folks from our respective sales/marketing teams, support team, and development team. Also, there is a team building event wherein we played a virtual Bingo tournament.

15. Can you give us a glance of the applications you use on your phone?
Pretty typical apps on my phone: e-mail, browser, photos, navigation, group communication. Additionally, I have some special tools including Fitbit, DB Meter and Musical instrument tuner.

For more such Updates Log on to

Jerry Cox, President at BRAINIER Solutions

Jerry Cox is the President at BRAINIER Solutions and an experienced executive with a demonstrated history of working in the e-learning, electronics and manufacturing industries.


Please enter your comment!
Please enter your name here