Announces Dawn Jeffers as New VP of Sales

Jeffers brings over a decade of success from WorldatWork to her new role at, the largest network of human resources (HR) executives, has announced the appointment of seasoned sales executive, Dawn Jeffers, who will spearhead sales and marketing efforts across’s platforms.

For nearly ten years, Jeffers was the Visibility Manager with WorldatWork where she expanded the portfolio opportunities in advertising and exhibition sales, redefined market share for the association, and significantly increased revenue growth year over year. Her ability to pivot goals and retain contracts as partners moved from in-person to virtual events is a testament to her understanding of the needs of the HR space and the trust partners have in her.

These experiences and accomplishments have positioned Jeffers to step into strategic sales team leadership and help the sales team assist clients with the broadest portfolio of strategies for lead generation and branding in the human capital management space: products include virtual events and webcasts, managed campaigns, 13 in-house themed ePublications, the largest global membership database, and conferences such as HR West and HR TechXpo.

When asked what she’s looking forward to in this new role, Jeffers responds, “ is in a wonderful market position with a great advertising and sponsorship portfolio. I hope to continue to bring value to our partners and the vendor community offering the best ROI for their marketing budgets. Their success is our success.”

“Our sales team at will continue to deliver top tier products that will help clients build brands and expand lead sourcing. Building on our relationships is something I am most looking forward to,” Jeffers added.

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