Buck, integrated HR & benefits consulting & MedEncentive Partner

Doctor-patient aligned incentives nudge better employee behaviors and reduce employer healthcare costs


Buck, an integrated HR and benefits consulting, technology, and administration services firm, and MedEncentive, a digital health-improvement and cost-containment service, today announced a partnership to offer MedEncentive’s patented Mutual Accountability and Information Therapy (MAIT) Program as part of its own employee health plan and also introduce the program to its clients.

MAIT is an innovative doctor-patient aligned incentive program that nudges better health behaviors by inspiring employees to make informed medical decisions, resulting in reduced healthcare costs and a return on investment for the plan sponsor. Following each eligible office visit, doctors assign employees an information therapy (Ix®) session containing credible educational content tailored to their individual medical condition and treatment options. Through the program’s unique incentive mechanism, both doctors and employees are financially rewarded to encourage one another to engage in better healthcare and health behaviors.

“We’re excited to launch this unique reward-induced digital information therapy program, which provides people with the right information, at the right time, in the right way, so they are more knowledgeable and motivated to make better decisions about their health and treatment options,” said Brian Stitzel, U.S. Health Practice Leader of Buck.

In a five-year study, recently published in the peer-reviewed Journal of Medical Internet Research and certified by the Validation Institute, researchers found that the MAIT Program was associated with significant reductions in hospitalizations, emergency room visits, and per capita expenditures, producing a large return on investment for the health plan sponsor.

“Information therapy is an effective and underutilized strategy for improving health outcomes for members and delivering significant ROI for plan sponsors,” said MedEncentive CEO Jeff Greene. “Buck is to be commended for recognizing the value it will bring to its employees and its clients.”

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