BambooHR Appoints Amy Frampton as Head of Marketing

Proven tech marketing executive will amplify strong existing capabilities as BambooHR aggressively pursues its mission to redefine modern work

BambooHR, the industry’s leading cloud-hosted software provider dedicated to powering the strategic evolution of human resources, today announced the appointment of Amy Frampton as Head of Marketing. Frampton brings nearly two decades of marketing and technology experience to her new post and will lead all marketing functions, reporting directly to CEO Brad Rencher.

“I’m thrilled to be joining the BambooHR team at an exciting time, as the company prepares to take major steps forward in realizing its vision to set people free to do great work,” Frampton said. “I’m passionate about the power of technology to unlock human potential. I’m especially delighted to be joining a company with such an amazing culture and focus on driving solutions for our customers.”

Frampton joins BambooHR after spending more than 15 years in technology and marketing leadership roles in the greater Seattle area. Previously, she was VP of Product Marketing at Smartsheet, a leading work management software company. Before that, she served in marketing and leadership positions at Vulcan (the holding company founded by Microsoft Co-Founder Paul Allen), Hewlett Packard Enterprise, and Microsoft.

The first executive hire since Rencher was named CEO last October, Frampton is a key addition as BambooHR makes strategic enhancements to its leadership team to position for the company’s next phase of growth.

“We’re elated to have Amy onboard as we deepen our leadership posture in HR technology and work to make a profound impact in the world,” Rencher said. “Even amid economic uncertainty, we’re making calculated investments in our very promising future. That includes bolstering our executive bench. We’re fortunate to be built on an exceptionally strong foundation forged by disciplined founders, dedicated employees, and loyal customers.”

“At BambooHR, we’ve always followed the ethos that organizational power comes from your people,” said BambooHR Co-Founder and Co-Chairman Ben Peterson. “We practice what we preach, and we expect our leaders to have high emotional intelligence, invest themselves in building people and teams, and bring genuine empathy to customer interactions. We had a high bar for this position, and we weren’t going to settle. With Amy, we’re delighted that we found everything we were looking for.”

Frampton assumed her duties on April 27, working remotely along with the rest of the BambooHR team. She will relocate to Utah once COVID-19 concerns are abated.

“We’re proud of what we’ve built so far, and we know the leadership team that’s materializing around Brad Rencher will take BambooHR to the next level,” said Co-Founder and Co-Chairman Ryan Sanders. “The whole concept of work is changing, and BambooHR is right in the middle of it all. Big things are ahead, and we’re excited to be a part of it.”

From recruitment and onboarding to performance management and employee engagement, the BambooHR cloud platform is a leading end-to-end system for the entire employee lifecycle for small to medium-sized businesses. Known for its workplace initiatives like paid-paid vacation, financial education support, and parenting classes, BambooHR leads today’s employee experience evolution for its own employees and the company’s 15,000 customers across 120 countries.

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