Avature, a leading enterprise SaaS platform for talent acquisition and talent management, has announced the release of Avature Video, a powerful and intuitive solution that enables users to leverage the power of video to enhance their strategic HR initiatives.

In response to current remote working conditions, and in order to further support HR’s digital transformation, Avature offers easy to deploy live and recorded-on-demand interview features that save time and effort for candidates, recruiters and hiring managers alike.

“Video was nice to have before COVID-19 but essential now, yet many of our customers have been hesitating to add another system to their technology stack,” said Dimitri Boylan, Avature Founder & CEO. “Our goal is to remove the barrier of entry with a seamless video solution that will leverage their existing branded portals and be available for all their needs, from candidate marketing to performance reviews.”

“It’s essential that we remain in tune with the younger generation and that we provide tools that suit all types of users,” commented Agustin Donati, VP of Product Marketing.

From adding a new dimension to recruitment marketing campaigns, to replacing the checklist approach to onboarding with a more social new hire experience, Avature customers have expressed a strong desire to use video to enrich their talent strategies. They are also expected to make use of video to run virtual events with Avature Campus Recruiting, as well as combine it with talent management solutions, particularly Avature Performance Management and Internal Mobility.

Avature Video includes an upgrade to the interview feedback process, works with the company’s new auto-scheduler bot and supplies real-time metrics for reporting and advanced analytics.

“Avature is providing the tools,” Boylan concluded. “The creative use of those tools still rests with our customers. I think HR programs will leverage video to a great degree over time and the real question is who gets it right first.”