Appspace today announced the promotion of Pete Schmied to Chief Executive Officer and Holly Grogan to President, marking the next chapter in the company’s bold mission to redefine the workplace experience category. These leadership changes build on the growth momentum established under Tony DiBenedetto’s guidance and accelerate Appspace’s strategy to scale the only truly unified workplace experience platform.
Meeting a new era of work
The workplace has undergone significant changes, and employee expectations have never been higher. Success now depends on delivering seamless, consumer-grade experiences at work. Appspace helps organizations meet this challenge head-on by unifying communication, collaboration, and workplace management into a single platform that empowers companies to engage their employees, simplify operations, and move faster.
Relentless focus on the customer voice
Appspace is built on the voices of its customers. Their input drives every product decision, integration, and service standard. This obsession with outcomes—not just features—has fueled Appspace’s growth and impact. Organizations using Appspace report measurable improvements in clarity of communication, speed of decision-making, and employee engagement—results that define success in today’s modern workplace.
“As I step into the CEO role, my mandate is clear,” Schmied says. “Customers want fewer tools and faster value. Appspace sets a higher standard by unifying communications, intranet, digital signage, and space management, and reporting on progress, not promises. That is how we lead the workplace experience category.”
Schmied joined Appspace in 2020 as Chief Customer Officer and most recently served as President. Grogan, who previously served as Chief People Officer and Chief Experience Officer, has been a driving force in shaping the employee and customer experience.
“Time spent on the ground with Fortune 500 companies and other global organizations has made one thing obvious,” Grogan says. “Employees need one place to get relevant information and act. We will keep raising the bar for customer satisfaction and make adoption easier, while giving our own teams the focus and resources to build and support the best workplace experience platform that cuts friction, speeds decisions, and strengthens engagement.”
Innovation, integration, and scale
Appspace continues to lead workplace experience innovation with the only unified approach that connects modern intranets, digital signage, space and visitor management, and is more deeply integrated with the systems employees use every day. The recent acquisition of Igloo Software has expanded Appspace’s expertise and reach across various industries, including healthcare, retail, manufacturing, and hospitality.
“Since joining Appspace, I’ve seen the company navigate a period of real change in how work gets done,” says DiBenedetto, who will continue to serve on the Board as Executive Chairman. “We have strengthened the platform, welcomed large global customers, and added the best capabilities to serve them. The growth investment from Accel-KKR and the Igloo acquisition set the stage for the next chapter. Pete and Holly know this business and our customers. They will take our bold vision for what the workplace can be into its next chapter.”
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