TalentNeuron, the global leader in labor market analytics, introduced EVP Sentiment Analysis, a new capability that enhances how companies optimize their employee value proposition (EVP). This innovative tool provides valuable insight into the reported experiences of employees across the competitive landscape, enabling organizations to refine their talent strategies based on robust data.
“Like all strategic workforce decisions, EVP design is too important to be left to intuition,” said David Wilkins, Chief Product Officer at TalentNeuron. “This new EVP Sentiment Analysis capability provides HR leaders with data on the experience of employees across their industry, and at competitor organizations. These insights inform better employer brands and ultimately improve an organization’s capacity to attract and retain talent.
TalentNeuron’s new EVP Sentiment Analysis capability combines two data streams: an analysis of 28 million online employee reviews, updated monthly, and TalentNeuron’s comprehensive EVP taxonomy, derived from more than 800 million data points across 1.5 million daily job ads. This gives companies a structured framework to compare their EVP with competitors across five core categories:
- Workplace and model: The physical and digital work environment, including office layout, technology infrastructure, and remote work options.
- People: Perceptions of the organization’s workforce, focusing on skills, diversity, and collaboration.
- Total rewards: Compensation and benefits, including salary, bonuses, healthcare plans, and retirement contributions.
- Growth opportunities: Career advancement potential, including promotions, training programs, mentorship, and access to challenging projects.
- Culture and values: Organizational culture, principles, and behaviors, encompassing company mission, ethics, diversity, and inclusion practices.
This deep, structured data, refreshed monthly, is transformed into actionable insights through a set of core features within EVP Sentiment Analysis. Advanced AI reveals patterns within the data, offering nuanced insights across all EVP categories. The capability’s customizable benchmarking feature provides crucial context, enabling organizations to precisely assess their position in the talent market relative to specific competitors. A trend identification function acts as an early warning system, spotlighting emerging patterns that help companies to anticipate and adapt to shifting workforce preferences, ensuring their EVP remains competitive and relevant.
“EVP Sentiment Analysis is especially valuable in rapidly evolving markets,” said Dave Wilkins, Chief Product Officer at TalentNeuron. “It’s particularly crucial for industries facing talent shortages, undergoing digital transformation, or experiencing high turnover rates. In these scenarios, understanding the true preferences and state of the talent market can make the difference between leaders and laggards.”
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