UsAgainstAlzheimer’s Launches Business Collaborative for Brain Health with founding partners AARP, GN Group, Eli Lilly, and Novo Nordisk, to improve brain health in the workforce.
Today, UsAgainstAlzheimer’s, along with collaborators AARP, GN Group, Eli Lilly, and Novo Nordisk, launched the Business Collaborative for Brain Health to implement innovative solutions that optimize cognitive health across all stages of life. This initiative brings together leaders from some of the biggest organizations in America to create environments that promote brain health for employees, communities, and consumers as brain health conditions rise, including Alzheimer’s and dementia.
“Human capital is the foundation of our nation’s ability to compete and thrive in the global economy. And human capital relies on brain health,” said George Vradenburg, chair and co-founder of UsAgainstAlzheimer’s. “The Collaborative will develop solutions that support brain health in workplaces across the country and in our communities. This coalition is founded on the belief that brain health is a critical asset, enhancing not just the longevity of American workers but also in strengthening our nation’s economic vitality.”
The Collaborative has enlisted a team of distinguished advisors to provide expertise and guidance including representatives from the American Heart Association, Milken Institute, Shell, Blue Zones Well-Being Institute, Kroger Health, Wharton Neuroscience Initiative, and Imaginator Academy. These influential organizations are essential to the initiative’s success by bringing diverse perspectives and invaluable insights to the table.
The Collaborative’s approach recognizes the critical importance of promoting brain health not only for Alzheimer’s and other cognitive impairment prevention, but also for broader national interests, including economic growth and community development. The group’s focus includes addressing chronic conditions that increase the risk of cognitive impairment, such as social isolation, obesity, diabetes, hypertension, sleep deprivation, and hearing loss.
Among other action items, the Collaborative is working with HERO Health and Mercer to develop a Brain Health Best Practices Scorecard. The Scorecard will equip organizations with the knowledge and tools to make brain capital a critical component of their competitive strategy, identify areas for improvement, and measure progress over time.
“We are excited to be working alongside so many innovative organizations in the Collaborative to advance practices and programs in the workplace and throughout communities at large to help optimize brain health,” said Sarah Lenz Lock, Senior Vice President for Policy and Brain Health and Executive Director of the Global Council on Brain Health. “This initiative takes a holistic approach to promoting brain health that can be adapted to the needs of people in a variety of environments at work and elsewhere.”
“At GN our mission is to bring people closer to what matters most to them. So, we are truly honored to align our efforts with UsAgainstAlzheimer’s and the Business Collaborative for Brain Health. We are really proud to contribute to a world where brain health is prioritized and the link between auditory health and cognitive function is recognized and acted upon. Together, we are not only combating the risks associated with Alzheimer’s and dementia, but we are also proactively creating environments that support cognitive resilience throughout all stages of life” said Alex Costa, Brainworks Director, GN Group.
By joining this pioneering initiative, companies have the unique opportunity to be at the forefront of shaping solutions that will not only benefit their bottom line but also extend the healthy and productive years of their employees. Together, the Collaborative will transform how brain health is viewed and supported, contributing to a future where we not only live longer but live healthier, both physically and cognitively.
Explore HRtech News for the latest Tech Trends in Human Resources Technology.
