Vitable Health is thrilled to announce the nationwide rollout of its health benefits platform and direct primary care to all 50 states – offering a simple one-stop-shop for businesses seeking to provide affordable, high-quality care and solving a critical gap in access for more than 80 million underinsured and uninsured Americans.
Vitable Health, the nation’s leading health benefits platform, announced today that its Direct Primary Care plan is now available in all 50 states – enabling businesses to offer their employees unlimited virtual primary care visits, mental health coaching, specialty care navigation, and over 1,000 prescriptions and labs for a flat monthly fee. The expansion marks a major leap forward in the company’s mission to make healthcare affordable and accessible for employees. By creating a new standard for healthcare in the U.S., Vitable Health seeks to put people first and to empower businesses to offer substantial benefits that are delightful and intuitive to use.
“Everywhere in the country, workers are being forced to choose between their health and their paycheck, that’s not just a broken system, it’s a broken promise,” said Joseph Kitonga, founder and CEO of Vitable Health. “We genuinely believe that everyone deserves healthcare that’s affordable, accessible, and built around them.”
Vitable Health, headquartered in Philadelphia, has focused its growth on the East Coast until now, serving over 100,000 employees and hundreds of small business owners.
“As a small business owner, offering quality health benefits was critical to staying competitive in hiring and retention,” said Ken Gregson, Owner of SYNERGY HomeCare in Bradenton, Florida. “Vitable Health stood out for its affordability compared to other options offered through ADP and Paychex, and as a preferred partner in our franchise network. It offered the trust and the credibility over traditional options from brokers, so it’s been one of the smartest investments we’ve made for our employees and our business.”
By cutting out administrative bloat and leveraging proprietary AI-driven operational efficiencies, Vitable Health is able to direct more employer dollars to actual care rather than fees. Unlike overpriced, traditional options, Vitable Health’s services are designed to benefit real people, rather than administrators and middlemen. Employees have no copays, no deductibles, and no hidden barriers to healthcare, and employers get affordable, ACA-compliant plans that support recruitment, retention, and employee health.
Vitable Health’s new nationwide offerings arrive at a critical moment when over 58% of small business owners say they can no longer afford traditional group plans – leaving over 80 million uninsured or underinsured Americans in need of Vitable Health’s affordable, all-inclusive solution.
The nationwide expansion follows Vitable Health’s acquisition of Liferaft, a leading ICHRA platform, further strengthening its ability to offer tailored benefit options to employers and their teams. The integration positioned Vitable Health as the first to solve the healthcare industry’s “Impossible Triangle” by cutting out administrative costs and offering benefits and care that are simultaneously high-quality and affordable under one umbrella.
“This isn’t just about reaching all 50 states, it’s about reaching the people who have been left out of the conversation for too long,” Kitonga added. “By giving millions of hardworking business owners the tools to offer real, human-centered benefits to their teams, we’re proving that better care doesn’t have to come at a higher cost. It just has to come from a better place.”
Vitable Health’s growth is proof that care can be better, and employers want to be part of a new standard, one in which healthcare is truly people-first. In an industry that often leaves workers behind, Vitable Health is proving that there’s a better way to provide health benefits. To learn more visit: vitablehealth.com.
