The Hartford’s Employee Benefits’ customers will soon have access to customized recommendations during enrollment, powered by Nayya’s AI-driven benefits experience platform. The Hartford will deliver Nayya as a solution that integrates with other leading HR technology platforms, offering its employer-customers an enhanced personalized benefits-enrollment experience for their employees.
“We are dedicated to enhancing the enrollment process for our customers in innovative ways, with customized product offerings that address the unique needs of each individual,” said Mike Fish, head of Employee Benefits at The Hartford. “Boosting benefits utilization can enhance employee satisfaction and in turn help employers retain their workers. The HR and benefits technology platforms integration that we will be offering with Nayya is intended to assist our customers’ employees in better protecting their health, wealth, and families.”
Research from The Hartford’s annual Future of Benefits survey indicates that companies need better resources like Nayya to help employees understand their benefits. The tool has the capability of analyzing employee-provided data and offers tailored recommendations that help simplify the benefits decision-making process. It gives cost comparisons across different plans and detailed explanations of why specific plans and benefits are recommended.
Nayya Chief Revenue Officer, George Michaels, said, “The Nayya platform is an example of human-centric design, developed by benefits administrators and HR experts, and made to integrate seamlessly with all top benefits platforms. Embedded directly into an employer’s enrollment experience, Nayya helps employees understand and utilize their benefits through a user-friendly approach, fostering greater employee engagement and satisfaction.”
This offering is a key part of The Hartford’s strategic, multi-year investment in human-resources technology, which aims to improve the entire benefits experience and make it easier to manage workplace productivity and well-being. To further educate customers and employers about the details of the Nayya platform and The Hartford, a webinar entitled AI-Powered Decision Support: Elevating Benefits Enrollment will be held on June 12, 2025, at 1 p.m. ET. Those interested in learning more can register here.
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