Safeguard Global today announced a strategic brand evolution that emphasizes its position as the expert guide in global workforce enablement. Since creating the global employer of record (EOR) market in 2010, Safeguard Global has seen the category grow and evolve, and realized that it now needed something new to reflect these changes. The brand refresh reaffirms Safeguard Global’s focus on providing end-to-end solutions that help organizations confidently navigate complex international expansion without the risk.
“Successful global expansion requires access to technology coupled with deep human expertise,” said Bjorn Reynolds, CEO of Safeguard Global. “Our brand evolution reflects our ongoing commitment to delivering both — helping companies mitigate risk while capitalizing on international growth opportunities in today’s uncertain business environment.”
The brand refresh follows Safeguard Global’s strategic realignment to focus on its core EOR and global workforce solutions. The company continues to serve over 2,000 clients across 187 countries, providing recruitment, hiring, payment, and management solutions for international teams.
“Our clients tell us that what they value most is our ability to serve as their guide through complex international workforce challenges,” said Lisa Farrar, chief marketing officer at Safeguard Global. “With over 400 local experts in 65+ countries, we provide the strategic insights businesses need to transform global complexities into competitive advantages.”
Safeguard Global’s refreshed identity features an updated visual system that brings to life the company’s “expert guide” philosophy, using a distinctive purple and yellow color palette. The new visual identity is designed to better reflect the company’s unique combination of technological capabilities and human expertise that has resulted in industry-leading client satisfaction rates.
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