This year’s Women’s History Month may be over, but I can’t stop thinking about the energy it sparked — the conversations, the camaraderie, and the collective focus on equity. But I also can’t help but wonder: Where does all that energy go once March ends?
That’s not a rhetorical question. In recent decades, momentum toward gender equality in America has slowed, or altogether stalled. I’ve seen this stat circulating recently, and it’s still hard to wrap my head around — at our current rate of progress, it will take roughly another five generations to achieve full gender parity.
Over 130 years. Let that sink in.
Or rather, don’t. We can’t accept that timeline. If we want measurable progress, we have to move faster and think bigger. We must take more effective, repeatable steps toward gender equity not just on a single day or month, but year-round. And we as HR leaders must embrace our unique position in driving change as an everyday reality.
3 opportunities to champion gender equity as HR leaders
Gender pay gaps persist and leadership roles are still disproportionately held by men. In many parts of the world, women continue to face violence, discrimination, and systemic barriers. These challenges impact how employees show up at work every single day. How could they not?
It’s our job as HR leaders to keep these issues front and center and more urgently pursue change at the organizational level.
Don’t let next year’s Women’s History Month be the next time you reflect on these systemic injustices. We must make gender equity a 365-day movement, via strategies like:
1. Empowering a spectrum of choice
Freedom is the foundation of empowerment. It allows women to make our own choices about our careers, relationships, and futures without societal expectations imposing limitations on our decisions. History shows us the importance of persistent advocacy and courageous action — and how we can endeavor toward a future where freedom is an unalienable right for every woman.
Today, freedom means having the agency to define success for ourselves as individuals. Whether that looks like leading in boardrooms, pursuing our creative passions, or nurturing our families. No matter our choices, we must feel free to reject outdated narratives and instead embrace our right to live authentically and unapologetically.
In its most practical terms, this starts with crafting and advocating for HR policies that support a diversity of lifestyle and career choices for women. This could include more substantial paid parental leave options for parents of all genders, more widely available lactation rooms in offices, or additional childcare support credits.
Solving these functional barriers is an empowering, albeit overdue, step in the right direction — but we also need to focus on taking leaps, not steps. We require more mentorship for women who want to advance to leadership roles, and we need bigger-picture thinking that solves gender inequity at its core.
For instance, I’m proud to work for a company that helps bring together women in an inclusive and supportive ecosystem. Our affinity groups and THRIVE program are helping close the gender gap and drive intersectional representation across all corners of the business.
2. Recognizing women without pause
Our achievements as women are too often overlooked or minimized. This is true in workplaces, politics, and everyday life.
Solving this issue requires more than acknowledgement of the hard work we as women do. It takes recognition, which goes beyond acknowledgment to validate our contributions and amplify our voices. That isn’t just about high-profile awards either — it’s about meaningful gestures that show appreciation for the unique perspectives and skills women bring to every sphere.
I advocate for spaces where women’s work is celebrated and credited appropriately. Whether it’s a leader driving growth in a business, a healthcare worker saving lives, an activist advocating for social justice, or a stay-at-home mom raising the next generation of leaders, no woman’s impact should be diminished.
Equal representation and appreciation matter not just for morale, but for creating environments where innovation and creativity thrive. As we recognize one another, we must work strategically to showcase how our accomplishments ladder into other objectives important to our organizations, such as revenue generation or employee engagement and retention.
These connection points should go without saying, but as HR leaders we can be more intentional about calling attention to them.
3. Centering women in decision-making
To achieve true gender equity, women’s voices must play a leading role in strategic, organizational decision-making — not party planning or other housekeeping tasks too often assigned to us at work.
Last year, 81 women were promoted to manager-level titles for every 100 men who received the same elevation. The disparity is even worse among women of color. Companies must proactively counter this trend and introduce greater diversity into decision-making circles, or risk gender imbalances becoming even more ingrained in organizational culture.
Within HR spaces, we can set the right tone from the start. Begin by assessing the current decision-making landscape at your company and hold up a mirror for leadership — a gender equity audit can surface what’s working, where gender gaps still exist, and how your performance stacks up against industry peers. Based on these insights, we can then help our organizations develop
more equitable hiring and promotion policies that ensure women’s voices are amplified and rewarded.
We can also help establish clear inclusion goals built around transparent targets for women in leadership and other decision-making roles. This approach embeds progress toward gender equity in core business strategy and financial planning, not as a separate endeavor.
The policies we craft have the potential to shape a future where women play a more central, valued, and automatic role in decision-making processes at all rungs of the organization.
Accelerating gender equity in America demands our year-round commitment
Women’s History Month is behind us, but the work continues — when the events quiet down, the hashtags fade, and we’re faced with the question: What’s next?
It’s always the right time to celebrate women who inspire us and to honor the progress we’ve made. But we also need to build on that momentum in practical, lasting ways. That means ensuring the policies we create and workplace cultures we shape reflect a daily, active commitment to equity.
As HR leaders, building a world where every woman is free, recognized, and empowered to thrive will be some of the most important work of our generation. And we’re going to need as many minutes in as many days to make it happen.
BIO- Shanna Milford is a seasoned HR leader with 15+ years of experience helping hyper-growth companies scale by building high-performing teams and fostering a “people first” culture. She excels in talent strategy, change management, and post-acquisition integration, driving engagement and minimizing attrition. Known for her ability to blend data-driven decision-making with compelling storytelling, Shanna influences leadership and shapes workplace culture. As Head of HR for the Americas at IRIS Software Group, she focuses on developing talent, enhancing communication, and leading transformational initiatives that empower employees and drive business success.
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