Fortay announced today that the United States Patent and Trademark Office (USPTO) issued U.S. Patent No. 10,846,712, which is central to the company’s pre-hire assessment technology. The patent validates Fortay’s ground-breaking technology whereby a cultural correlation score can be objectively determined relative to an organization’s Cultural Fingerprint™ in order to facilitate fair and data-driven hiring decisions.
Fortay is an analytics platform that uniquely integrates diversity, equity, inclusion, and belonging (DEIB) from hiring to exit for optimal team and organizational success. Fortay’s Culture Add Hiring solution is powered by this patented technology – designed to address challenges in today’s world of talent acquisition. With Fortay, organizations build diverse values-aligned teams in a way that reduces bias and increases diversity, fairness, and overall hiring efficiency.
“The importance of DEI has never been more important than today with the pandemic and the racial justice movement. Business leaders are leveraging technology to facilitate their DEIB efforts for real change and improve their culture health – and we believe that needs to start at hiring,” states Marlina Kinnersley, Co-founder and Chief Executive Officer of Fortay.ai. “This granted patent protects our IP in our DEIB focused analytics platform. We are excited to continue building innovative solutions to drive meaningful change and support our DEIB efforts for optimal success for organizations around the globe.”
Companies value the impact of Fortay’s DEIB centered platform that includes business results such as improved candidate experience, team performance, and retention metrics.
Marlina Kinnersley explains, “Our patented approach is a game-changer for organizations who value diversity and more importantly equity. We are proud to be partners in their journey for a stronger competitive advantage that dramatically improves team performance and financial metrics as a result.”
Fortay continues to be at the forefront of the future of work – by focusing on the individual to unlock their potential, optimal performance is achieved at the individual, team and organizational level using data-driven insights and ethical machine learning. Earlier this year, The Starr Conspiracy, a B2B marketing agency for workplace innovators, placed Fortay.ai at No. 1 on its Brandscape™ 2020 Top 10 Startups to Watch in Employee Engagement for culture enablement.
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