Laurie Rowley is the CEO and founder of Icon, a company disrupting the broken retirement system that has failed half the workforce for decades. With more than 20 years of experience in financial services and technology, Laurie has a proven track record of transforming complexity into simplicity. At Icon, she spearheaded the creation of the Portable Retirement Plan (PRP), a flexible, low-cost alternative to the outdated 401(k). The PRP is truly revolutionary— it’s a plan that makes high-quality, easy-to-manage retirement benefits accessible to all businesses, no matter their size. Under her leadership, Icon has forged key partnerships with payroll providers and benefit brokers, putting the company in a position to redefine retirement for businesses of every size. Driven by a commitment to financial security, Laurie’s mission is to provide businesses a smarter, more inclusive retirement solution.