Addison Group Talent Solutions Rebrand Reiterates “People-First” Focus

Addison Group, a leading professional services parent company that includes brands specializing in staffing, consulting, and executive search, recently launched a new website and refreshed brand for its talent solutions business unit. The change comes as Addison Group celebrates 25 years of empowering people through the company’s expertise in talent solutions.

All of our different offerings at Addison Group come down to understanding people,” said Addison Group Finance & Accounting President, Talent Solutions, Jay Houston. “We want to keep our talent solutions brand messaging and visuals focused clearly on what sets us apart as a business while communicating a clear and compelling vision to the marketplace.”

As the talent acquisition landscape becomes increasingly competitive, Addison Group’s enhanced digital presence ensures it remains a go-to partner for businesses seeking specialized talent solutions. To help assist with the brand refresh and website redesign, Addison Group hired VSA Partners, a creative and branding agency.

VSA then teamed up with Dapper and Associates to execute front- and back-end development that created a brand and user experience centered on what makes Addison Group so special: its people.

With eight brands across talent solutions and consulting services, along with 28 offices across the U.S., the brand refresh and website redesign are the latest steps the company has taken to show clients and candidates exactly why no one gets talent like Addison Group.