Propel People, an AI-powered recruiting platform purpose-built for the construction industry, today announced the launch of its free product for recruiters and hiring managers. Designed specifically for small and mid-sized trade contractors, this new freemium offering removes the cost barrier to modern recruiting, giving contractors a powerful tool to hire faster, make better decisions, and compete head-to-head with larger companies.
The free version of Propel People equips contractors with essential tools to streamline hiring, including job creation and posting to major job boards, AI-powered resume scoring, and SMS-based candidate communication. By offering these capabilities at no cost, Propel People levels the playing field for smaller firms competing with larger companies for scarce skilled labor.
“The skilled labor crisis is one of the most pressing challenges in our industry—especially for small trade contractors who often lack the advantages of larger firms,” said Dexter Bachelder, CEO of Propel People. “We’re excited to introduce our new free solution, which gives SMB contractors the ability to hire faster and smarter—empowering them to fill critical roles quickly and compete more effectively with bigger players who’ve long had access to better recruiting tools.”
Addressing the Skilled Labor Gap
With more than 500,000 construction jobs currently unfilled in the U.S., most recruiting platforms are still built for office roles and enterprise budgets. Propel People takes a different approach, delivering a mobile-first, trades-focused hiring experience that reflects the fast-paced, on-the-job realities of the construction industry.
With the new free tier, contractors can:
- Create and distribute job postings in minutes
- Automatically post to leading job boards
- Instantly identify top candidates using AI-powered screening through Propel People’s proprietary ProScore engine, which ranks job applicants
- Pre-screen and communicate directly with applicants via text
Building a Community for the Trades
Propel People is more than a hiring platform—it’s a growing ecosystem designed to modernize how the trades hire and retain talent. Through partnerships with trade associations, apprenticeship programs, and technology providers, Propel People is committed to empowering contractors with tools that evolve alongside their needs.
The free version of Propel People is available now at propelpeople.ai.
