Plum Role Model™ Named a 2025 Top HR Product of the Year by HR Executive

Revolutionary pre-hire assessment provider Plum today announced that its newest innovation, Plum Role Model™, has been recognized as a Top HR Product of 2025 by HR Executive. The company will be honored on Monday, September 15, 2025, during the inaugural HR Icons Awards Evening at HR Tech 2025, being held at Mandalay Bay in Las Vegas.

The annual Top HR Products competition, organized by HR Executive and HR Tech, is designed to showcase a range of notable solutions introduced over the last year. Reviewed by a panel of esteemed judges, each product submission is evaluated based on its level of innovation, value added to the HR function, overall user experience, ability to deliver on its promises and effective integration, customization and analytics capabilities. Following extensive assessment and product demonstrations, Plum Role Model was selected as a Top HR Product of 2025.

For too long, there has been the belief that hiring is broken, when the problem is a disconnect between how roles get defined and how candidates get selected. Since its inception, Plum has sought to change that narrative, providing solutions that make it possible to improve hiring and talent decisions by measuring human potential. Using science-backed I/O psychology, Plum’s solutions identify behavioral strengths, cognitive abilities and work styles and translate them into durable skills to help organizations build future-ready workforces.

New to the market for 2025, Plum Role Model is a first-of-its-kind automated job analysis solution. Using advanced AI, Role Model turns any job description into a behavioral benchmark in seconds, covering over 40,000 job titles, helping fix the risk of mismatches formed by subjective outputs and outdated processes. By revealing the durable skills a role requires, such as teamwork, communication or execution, Role Model builds on top of Plum’s predictive prowess and creates data-driven match criteria for hiring. Validated across roles and industries, Role Model is explainable, auditable and defensible, delivering the rigor today’s organizations need.

“Traditional job analysis cannot support current hiring demands, adding friction to the process. Plum Role Model changes that, uncovering the behavioral competencies that actually drive performance in a role. This removes human subjectivity, improves consistency and reduces hiring time,” said Plum CEO Caitlin MacGregor. “We think every job deserves a Role Model, and now, as a 2025 Top HR Product of the Year – the second Plum solution to have received this honor – it’s clear that the market feels the same way.”

Longtime Top Products judge Steve Boese shared, “The best HR technologies are the products that help HR leaders address current and future needs. These solutions enable HR to be both proactive and strategic, allowing them to solve real challenges and empower their teams in the process. This is exactly the type of innovation this award was created to celebrate.”

Attendees of HR Tech 2025 can learn more about Plum and its award-winning Plum Role Model by connecting with company representatives to schedule a meeting. For more information, visit https://www.plum.io/role-model.