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Interview with Co-Founder and CEO, InsideBoard – Michaël Bentolila

Michaël Bentolila from InsideBoard discusses about the importance of data and AI in HRTech industry and how they play a crucial role at digital workplaces.

1. Tell us about your role at InsideBoard?
I’m the CEO of InsideBoard I co-founded with my brother, Yohan, CTO 6 years ago. Together with our teams and our first clients we created the 1st AI platform for Change Management dedicated to encouraging user adoption, ongoing team performance and corporate transformation success.

2. Can you tell us about your journey into this market?
I’m an expert in the field of consulting and change management. After working for seventeen years in a number of major consultancy firms, I came to the conclusion that led to the founding of InsideBoard: most transformation projects fail due to a lack of ongoing, long-term employee support.

The past 6 years of fast growth have been reinforcing our vision: to succeed in their digital transformation companies must reinvent themselves using individual potential to boost collective transformation and leveraging the power of digital.

3. How do you think technology is upgrading HR sector?
Technology can definitely helps HR to transform their role and solve the employee engagement issues. The epidemic has revealed the vital role of the technology in maintaining and supporting remote working. This unprecedented situation can therefore be an opportunity for HR professionals to make good use of new technologies and accelerate their digital transformation to ensure the well-being, motivation and engagement of your employees, wherever they work.

4. How has data-driven approach empowered HR professionals?
In the past, HR professionals relied on past practices based on experience or intuition, with no scientific or objective evidence. Today, thanks to the digital technologies, AI in particular, they have the opportunity to collect and analyse employee usage and behavioural data from multiple sources. HR professionals are thus increasingly able to recruit, train, motivate, drive performance and retain their employees in a scientific and analytic way based on objective HR data.

5. Can you explain how integration of AI has enhanced change management solutions?
Artificial Intelligence is what drives digital change. It is fueled quite simply by data. By mass-processing data hitherto untapped by the company, Artificial Intelligence helps to understand each employee and guide them through the process of change successfully. Thus the right content is recommended to the right person at the right time. With a digital platform like InsideBoard, based on unique AI algorithms, everyone working at the company progresses both individually and collectively, and the result is a successful transformation project.

6. Considering the present pandemic situation, what are your predictions about the future of digital workplace?
In these uncertain times, the human capital is —now more than ever—at the center of the challenges companies face today and in the future. Switching to remote working and coordinating remote teams involves more than just a change in operating mode. Companies no longer have any choice: they must revolutionize their approach to change management if they want to sustain. They will have to focus on engaging their employees, massively and remotely, in their digital transformation and develop their skills. We already observe an acceleration in our customer digitization projects.

7. What features of your change management platform differentiates it in the market?
InsideBoard offers the most complete digital change management solution on the market. Whether it’s adopting business continuity plans, digital tools (like Salesforce, Microsoft, Ivalua, SAP…) or operational excellence processes, we provide a comprehensive solution based on unique artificial intelligence algorithms, including all the key employee engagement drivers needed to secure transformation projects’ employee adoption, wherever they work: KPIs, social, gaming, personalized recommendations and micro-learning.

InsideBoard’s artificial intelligence allows us to understand each employee’s particular engagement mechanisms and thus guide them, one step at a time, towards the achievement of their goals. Thanks to InsideBoard, employees can now connect up with their project communities, monitor their objectives and get involved in just the same way as they already do in their everyday applications,
With InsideBoard, businesses now have a single platform that provides all the key employee engagement drivers needed to secure transformation projects’ employee adoption, wherever they work.

This impactful and unique dimension of our platform has been recognized by Gartner, who named InsideBoard a Cool Vendor in the Digital Workplace (report available here)

8. What advice would you like to give to the technology Start Ups?
The main advice I would give is about building out a partner strategy.

You have many opportunities, many ways to go. But it is crucial to be focused because you don’t have many resources.

Even if you raised money, money goes very fast. For example, your product team needs to create a great product for the right use case and reach product-market-fit. If you are close to your ecosystem, you will understand faster what is the best product for your market.
Your time and your resources are precious: the best advice I have is really to choose and invest in your ecosystem.

9. What is the Digital innovation in sales technology according to you that will mark 2020?
I believe that automation will be the next big trend to boost sales productivity. AI and machine learning will be essential in developing sophisticated automation processes enabling sales teams to focus on responsibilities requiring greater levels of nuance, context, and understanding.

10. How do you prepare for an AI-Centric world?
Continuously, we innovate and execute on our product roadmap based on artificial intelligence enabling us to offer the most comprehensive and personalized digital change management platform and answer the growing need for companies to maintain a continuous link with their employees, wherever they work, and secure transformation projects adoption.

InsideBoard’s artificial intelligence allows us to understand each employee’s particular engagement mechanisms and thus guide them, one step at a time, towards the achievement of their goals. Thanks to InsideBoard, employees can now connect up with their project communities, monitor their objectives and get involved in just the same way as they already do in their everyday applications.

11. What are the major developments you are planning, in recent time?
InsideBoard’s expansion abroad – particularly in the United States, artificial intelligence-based product development and the empowerment of our consulting partners, with the coming launch of the latest version of our API.

12. Can you tell us about your team and how it supports you?
I have a the best team supporting me! First of all my brother Yohan, CTO and co-founder, who built this amazing platform. But also our CMO, Vp of Sales, Head of Customer Success, CFO, CHO and of course our back office manager, who is like a mother for me 🙂

13. What movie inspires you the most?
Moonwalker, I’m a great fan of Michael Jackson! Be was a visionary, a genius beyond his time, a perfectionist and great creative.

14. We have heard that you have a very joyful work culture, so can you share with us some of the fun pictures of your workplace?

15. Can you give us a glance of the applications you use on your phone?
Yes: Whatsapp, Linkedin, Youtube, Facebook, Twitter, Facetime, Salesforce, Zoom, Jira,Apple Music,

Michaël Bentolila Co-Founder and CEO, InsideBoard

With 17 years of experience in large strategic consultancies (Accenture, PwC, Ernst & Young, Deloitte, etc.), Michaël is a recognized leader in change management and management of large-scale projects in industry and services. Born entrepreneur, after a first start-up co-founded with his brother Yohan in consumer digital, Michael co-created again with his brother in 2014 the start-up InsideBoard which offers a completely innovative approach for driving the change management based on artificial intelligence.

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