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U.S. Employers Offering Flexible Benefits to appeal diverse workforce

U.S. Employers

With nearly half of the 4,000+ U.S. employers surveyed experiencing turnover of 15% or more in 2021, retention and attraction are top priorities — and the tool employers are using to address this issue: flexible total rewards. Gallagher’s 2022 U.S. Physical & Emotional Wellbeing Report found that while 78% of employers are increasing salary budgets, up 6 percentage points from last year, they’re also recognizing the importance of changing benefits to appeal to a diverse workforce. In fact, the survey found that more than two in five organizations (42%) now offer medical coverage to domestic partners and about half as many (24%) extend this benefit to part-time employees.

“Attracting employees in even the best of times can be challenging. But in today’s complex environment, employers who leverage an array of benefits that appeal to a diverse workforce are better positioned to attract the right person for the right job — and keep them,” said William F. Ziebell, CEO of Gallagher’s Benefits & HR Consulting Division. “A one-size fits all total rewards package is no longer an option. Organizations need to offer competitive compensation and benefits that work for multigenerational employees and match their specific lifestyle requirements.”

Traditional Benefits Align with Preferences that Strengthen Cultural Inclusivity 
To meet the diversity of their employees’ needs, more employers are expanding health benefit offerings.

A larger choice of health plans gives employees an opportunity to find a better match for their unique coverage criteria.

Competitive pressures in the labor market have caused employers to hesitate when considering plan design changes that pass along cost increases to employees.

Voluntary Benefits Also Address Employees’ Diverse Needs 
A quarter of employers enhanced the voluntary or supplemental aspects of total rewards to boost recruitment and retention objectives.

“The cumulative changes of the past two years, compounded by current concerns around inflation, continue to take a toll on employees’ physical and emotional wellbeing,” said Ziebell. “Our findings confirm that organizations are evolving their approach to traditional and voluntary benefits to ensure that they strongly support the health needs of their employees. This also helps optimize employee’s engagement and performance, maximizes retention and provides organizations with a competitive advantage.”

Gallagher’s 2022 U.S. Physical & Emotional Wellbeing Report is part of the Workplace Trends Report Series. It’s based on data from the 2022 Benefits Strategy & Benchmarking Survey, collected from more than 4,000 employers in the U.S. across a wide variety of industries from December 2021 to March 2022.The report can be found here.

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