Recruit Rooster by DirectEmployers Acquires RocketBuild

In an effort to expand its portfolio of development offerings, Recruit Rooster, a wholly-owned subsidiary of DirectEmployers Association, has acquired custom software developer, RocketBuild. With this acquisition, Recruit Rooster will broaden the scope of development services provided to its customers, and expand its menu of technology solutions.

Recruit Rooster went to market with recruitment marketing solutions in 2018 and continues to expand their service offerings year after year, while also leveling the playing field to offer affordable, customizable career site and creative services solutions for all employers. With the inclusion of RocketBuild, Recruit Rooster has elevated its services one step further to encompass a strong local and national footprint, as well as the ability to offer full-service marketing agency solutions to its growing customer base.Talent Acquisition

“In 2019, we began working with RocketBuild and found such a natural flow and rhythm to our collaborative efforts,” commented Heather Hoffman, Recruit Rooster’s Chief Operating Officer. “Where RocketBuild thrives in front and back-end development, Recruit Rooster thrives in recruitment marketing, creative and design space, and each complements the other on so many fronts. We are both customer-centric businesses that offer scalable and affordable solutions, and now clients have the best of both worlds–our industry-known customer service and best-in-class SaaS software.”

Since 2014, RocketBuild has gained a positive reputation in Indiana for supplying startups, small businesses, and middle-market companies with high-quality development of web-based software, mobile applications, and websites. With over 30 years of combined product and digital development experience, RocketBuild has a working synergy that allows them to build mobile applications that facilitate better customer service, improve productivity, increase efficiency in processes, and deliver real-time data for their clients’ businesses. To-date, RocketBuild’s growing portfolio includes Purdue University, Tymphany, Simon Group, Stryker, Kiwanis International, and more.

“Part of what makes RocketBuild unique is that we are considered Indy’s Best Kept Secret, and have cultivated a developer-first culture,” stated Jason Ward, RocketBuild’s Chief Innovation Officer. “We have worked with higher education, nonprofits, technology startups, and scaleups, and are really looking forward to offering our development services to storied brands in Recruit Rooster’s portfolio.”

The RocketBuild development team will remain led by Chief Innovation Officer, Jason Ward, with the strategic plan and operations spearheaded by Heather Hoffman of Recruit Rooster. To schedule a virtual meeting to discuss project needs, visit


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