Clair, the pioneering fintech company offering free Earned Wage Advances (“EWA”) originated by a national bank, today announced a unique new partnership with Gusto, an integrated, all-in-one software platform that automates and simplifies company payroll, benefits, and HR. Through this collaboration, Clair and Gusto are breaking ground on a technology-first solution in the EWA industry, granting employees at many of Gusto’s 300,000 supported businesses access to sign up for On-Demand Pay via Gusto Wallet, which helps employees increase prosperity by delivering financial and work productivity tools. Gusto is the first partner to announce this new Clair Embedded product, which leverages proprietary technology to provide an embedded, compliant EWA solution that integrates into workforce management and payroll applications.
This new product and partnership has launched at a time when employers are increasingly turning to financial wellness benefits to attract and retain talent. About 80% of employers offering financial wellness benefits to employees last year said they planned to invest even more in these perks in 2024. In alignment with this trend, EWAs are the #1 most requested feature by employees using Gusto Wallet.
To meet this growing demand, Gusto is partnering with Clair to leverage the advanced lending infrastructure and compliance framework developed by the fintech team over the past three years. This collaboration provides a robust and seamless solution for EWA in a changing regulatory environment. Gusto selected Clair out of nearly a dozen on-demand pay solutions for its compliance framework and technical capabilities. Powered by its partnership with national bank Pathward®, N.A., which is the entity issuing all the advances directly to the consumers, Clair is a leading EWA provider offering bank-issued EWA with no interest. The company already partners with over a dozen workforce management platforms to provide On-Demand Pay to their connected users and facilitates millions of dollars in EWAs every month.
“Emergency expenses often arise and employees need a secure and convenient way to cover those unexpected costs,” said Dan Loomis, General Manager and Head of Product at Gusto’s Members business unit. “Due to these needs, we decided to add an on-demand pay offering to Gusto Wallet and knew it would be crucial to find the right partner to bring it to life in a seamless, compliant way. We evaluated all the major players in the EWA space and Clair stood out as our ideal partner, bringing both the compliance framework and technical capabilities we need to offer wage advances right inside our existing app. We’re proud of this industry-leading collaboration that expands the possibilities of embedded financial wellness benefits.”
Clair’s On-Demand Pay feature has already begun rolling out to Gusto members, who have access to a variety of financial benefits in Gusto Wallet, which include interest-bearing accounts backed by FDIC-insured bank nbkc, a debit card for purchases or cash withdrawals from ATMs, and budgeting and tax tools. This new collaboration expands on Clair and Gusto’s existing partnership with Gusto Embedded, the company’s payroll API, which provides EWA to workforce management platforms that are adding payroll processing for their users.
“Our team has long admired Gusto for how it removes friction from the workforce management and payroll process to move the HR tech industry forward,” said Nico Simko, Co-founder & CEO of Clair. “After successfully partnering with Gusto Embedded, we’re honored to power Gusto Wallet’s compliant On-Demand Pay feature, so millions of Gusto members can get paid when they want to. With this launch of our Clair Embedded product, our goal is to ensure that human capital management platforms don’t need to drive members away from their existing apps to access Clair On-Demand Pay. We’re thankful to Gusto for pioneering this offering and we’re looking forward to helping many more HR and payroll companies add the same kind of value for their customers.”
With the new Clair On-Demand Pay feature, Gusto Wallet Premium members can:
- See in the mobile app how much of their paycheck they can access
- Access a portion of their earnings each day
- Avoid a credit pull, which can affect credit scores
- Automatically repay their EWA when their next paycheck arrives
See Clair On-Demand Pay in action within the Gusto Wallet app.