Catch, the first and only personal payroll and benefits product, today announced the launch of free automated income tax routing, alongside a new brand identity.
Now with Catch, self-employed people can automatically route their income — for free — setting aside for taxes, retirement, and savings, while getting access to affordable health insurance. Launched in 2018 with a suite of financial services for freelancers and the self-employed, Catch created a new category within financial services.
Since the pandemic, there has been a massive shift in America’s labor force with roughly 47 million people leaving their jobs in 2021. According to recent research from Upwork, a Catch partner, 59 million Americans freelanced in 2021, and 20 percent say they are considering full-time freelance work — a trend Catch believes will continue to increase.
“The future of work is here and it is being your own employer — in charge of when, where, and how you work,” said Kristen Anderson, co-founder and CEO of Catch. “More and more people are moving towards value and passion-based work. The new brand visually reflects the evolution of Catch, but also the evolution of work itself.”
A bold, cerise-purple, the Catch brand color, pairs with orange, teal, magenta, and lime representing the four pillars of the Catch product: taxes, retirement investments, savings, and health coverage. The company minted NFTs of the brand colors and product iconography.
“At Catch, we are building for a different world of work, where you do not need to be dependent on an employer to receive access to essential financial services,” said Andrew Ambrosino, co-founder and CPO/CTO of Catch. “We are creating a true financial safety net, securing the future for those who follow their passion.”
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