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2024 Workforce Trends: Workers Reset Expectations Globally

Workforce

The post-pandemic era of work is being shaped by technological advances, economic forces, and shifting demographics. Building on survey responses from nearly 35,000 workers in 18 countries, the ADP Research Institute’s fourth annual “People at Work 2024: A Global Workforce View” captures how worker expectations are changing.

The great transition

This year will mark an important transition from a troubled, pandemic-driven economy to a new, post-pandemic world. In this new version of work, the pandemic imprint lingers, but technological advances, changing demographics and shifting workplace norms will drive seismic change.

Global inflation has reset worker expectations on pay, demographic shifts have crowded five generations into the workplace, and pioneering innovation in artificial intelligence has created uncertainty.

Employers seeking to navigate this labor market in transition will need a keen awareness of workforce sentiment. Companies that communicate clearly, calibrate worker expectations, nurture trust, and invest in skill development can stay ahead of what’s to come

“The pandemic left a permanent imprint on the world of work, forcing change big and small on long-standing practices. Now comes a new wave of challenges, with demographic shifts and new technologies reshaping work in real time,” ADP chief economist Nela Richardson said. “While global employment has stabilized, worker sentiment continues to shift in this fast-moving environment.”

People at Work 2024: A Global Workforce View

Among the takeaways from this year’s report:

Cost-of-l­iving increases influence expectations for pay: One of the challenges of highly inflationary time periods is the impact cost-of-living increases have on how people think about future price increases and their wage expectations.

After a global bout of surging inflation, an elevated cost of living has reset worker expectations on pay. The data show workers in countries with a high rate of inflation have greater expectations for pay increases. But if the past is any measure, people may be disappointed as survey respondents in every country overestimated their pay gains last year.

“While global inflation has lessened considerably over the past three years, people still haven’t fully adjusted their pay expectations to reflect this decrease,” Richardson said. “For that reason, some workers might still expect higher pay than is warranted by current economic or business fundamentals.”

A multigenerational workforce: The world’s older workers are moving into retirement and soon will be replaced by a new generation. People born in the late 1980s and early 1990s are moving up the management ladder, and those born around the turn of the century are entering the job market. Employers will need to address the differing priorities of a workforce with wide-ranging ages. Balancing company initiatives to support multiple generations will be key to fostering a positive work environment.

AI’s relationship to job skills: Workers are keeping a close eye on the skills they’ll need for the future, and their confidence in this regard is tied to their relationship with AI. For employers looking to integrate AI, building employee trust and investing in skills development will be crucial. AI training and building AI capabilities into workflows to drive efficiencies for employees will be top strategic priorities.

Stress is on a downward trend: Stress affects mental health, job performance, and employee satisfactionWith the pandemic in the rearview mirror, the percentage of employees facing daily stress continues to decline, but employers should continue to prioritize mitigating employee stress in the workplace.

This continuous evolution of work is both a challenge and an opportunity. It requires companies to be tuned in to how their workforce is adapting and feeling,” Richardson said. “If companies keep worker sentiment in mind, change can be an opportunity for growth.”

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